Account-Based Marketing Manager, ISV Marketing, EMEA, EMEA ISV Marketing & Partner Workloads

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to join the EMEA ISV & Workloads Partner Marketing team. Based in Tel Aviv, Israel, this role will design and execute high-impact ABM programmes for ISV customers and technology partners across the EMEA region. The role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that accelerate cloud adoption, workload migration, and partner growth.

The ABM Manager will own the end-to-end execution of ABM programmes within assigned thematic clusters, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programmes that accelerate pipeline and revenue growth. You will be part of a distributed EMEA team and collaborate closely with sales, partner development, and marketing peers across the region.

• Key job responsibilities
• Account-Based Marketing (Cloud Adoption & Workload Growth):

• Design and execute 1:1 and 1:few ABM campaigns for a portfolio of EMEA ISV accounts, translating AWS cloud, AI/ML, and GenAI capabilities into business-relevant value propositions
• Analyse customer data, buying signals, and market trends to optimise campaign strategy
• Deliver multi-channel programmes (events, digital, direct) that drive cloud adoption and workload migration
• Track programme performance — pipeline influenced, engagement scores, and ROI — and continuously optimise
• Partner Growth & Co-Marketing:

• Develop joint marketing plans with key ISV ABM accounts and manage Marketing Development Funds for integrated go-to-market activations across EMEA
• Support ISV partners through marketing enablement, content creation, and joint customer engagement
• Cross-Functional Collaboration & Operational Excellence:

• Build strong relationships with EMEA sales teams, solutions architects, and partner development managers
• Align ABM programmes with broader EMEA field marketing efforts
• Drive operational excellence through standardised processes and documentation
• Collaborate with global ABM and EMEA ISV cluster peers to share learnings and scale best practices
• Represent AWS at industry events and partner forums across EMEA

• A day in the life
• You'll start your day reviewing engagement dashboards and campaign metrics for your assigned cluster accounts across EMEA. Mornings might include strategy sessions with sales leaders across multiple countries, aligning on pipeline targets. After lunch, you could be finalising logistics for an executive roundtable bringing together ISV CxOs to discuss GenAI adoption on AWS. Later, you might develop a joint go-to-market campaign with an ISV partner, creating content that showcases how their AWS-built solution solves real customer challenges. You'll regularly collaborate with EMEA ABM cluster peers to share playbooks and scale what works.

• About the team
• The EMEA ISV & Workloads Partner Marketing team drives demand generation, pipeline acceleration, and revenue growth through strategic marketing programmes developed for and with AWS technology partners (ISVs) across Europe, the Middle East, and Africa. We work the intersection of customer and partner marketing — helping ISV customers accelerate their own cloud journey on AWS while simultaneously enabling them to build and sell solutions that serve end customers.
• Our ABM programme uses thematic cluster model to deliver highly personalised, account-specific marketing across EMEA's most strategic ISV accounts. The team is distributed across multiple EMEA locations and works as one integrated unit.

Basic qualifications

• - 4+ years of professional non-internship marketing experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• - Experience producing marketing promotional material for Owned & Operated channels
• - Experience in brand identity and voice development
• - Experience creating brand marketing content
• - Experience building, executing and scaling cross-functional marketing programs
• - MBA, or 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
• - Read, write and speak in English (native), Hebrew, plus one incremental European language

Preferred qualifications

• - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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