Account Executive

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London 🏥 We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀

⛩️ Our Principles

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech-1:

💙 Care deeply

🏋️‍♀️ Work hard

🤝 Be your word

💬 Trust in radical truth and transparency

🚀 Do your life's best work

🥳 Find the fun

Read more about our principles and our "why" in the Healthtech-1 Handbook .

🚀 The mission

We have an ambitious mission: to unlock access to healthcare by navigating patients to the right place, first time. We’re going to create a world where every appointment is transparent and bookable , starting in General Practice. We're the team to do this - We were previously ranked 8th fastest growing startup in UK and 33rd fastest in Europe.

Now, we are hiring an Account Executive to help us get in front of more practices. Your core focus will be on full cycle sales from lead generation to closing and onboarding practices.

You’ll be joining an ambitious sales team with prior experience at Monzo, Revolut, the Civil Service, the NHS, investment banking, consulting, and other VC-backed startups. Everyone works in pairs to own a geographic patch. We work in pairs because we believe it encourages peer learning and healthy team culture.

Progression works across three dimensions:

Closing bigger deals (larger ACV)

Selling more advanced products

Training/ coaching other members of the team

This is a place to do your life’s best work.

🎯 Goal expectations

Our mission is to unlock access to healthcare. You will contribute by increasing appointment supply. This is achieved through selling more products to more practices.

Objective 1: Convert new practices

You will own a geographical patch and do everything it takes to get at least 10 live practices a week.

You will hone your craft until you achieve a 70% demo-to-sign rate (demo conversion rate) and a 90% sign-to-live rate (funnelling).

You will represent the voice of Healthtech-1 and take pride and care in every interaction with practices.

Objective 2: Generate leads

You will create and implement high impact lead gen strategies (e.g. cold calling, email campaigns, events, field sales, referrals, etc.).

You will generate high quality leads using storytelling, data, and research.

You will fill a personal calendar of demos.

Objective 3: Improve team performance

You will improve team processes on a weekly basis.

You will bring happy conflict in a loving way, no artificial harmony.

You will help the team aim for a stretch target of 15 practices live per person per week.

You aim to delight practices in every interaction and leave practices with a great impression of Healthtech-1 regardless of if they buy or not.

🔍 Scope of the role

You fully own:

Your live practices target

The quality and effectiveness of your outbound campaigns

The GTM strategy for your geographic patch

You co-own:

The enrichment of your lead list

Keeping the CRM tidy and updated

Booking demos (shared responsibility with Junior Growth Specialists)

You influence (but do not own):

The way we invest in and deliver inbound campaigns

Product direction via closing the customer feedback loop

You do not own:

Account management

Product roadmap

ICB (enterprise) deals

⚠️ This role is not for everyone

This is a high-agency, high-expectation role in a fast-moving healthtech environment. You probably won’t enjoy this role if you:

Prefer to be told what to do over figuring out what to do

Need significant training and supervision to improve

Aren't comfortable with honest feedback

Don't want to constantly push your work rate

You will enjoy this role if you like owning your target and raising the bar around you.

"You'll be joining a focussed high growth team that have ambitions to help every single practice in the country, and won't stop until they do so. We're humble, low ego and care deeply about doing our life's best work. This will be a ride of a lifetime." -- Pete Huang, Cofounder & Growth Lead.

📝 30/60 day plan

By day 30: Train up, earn trust and get moving 🏃

Learn the main concepts

practice personas

how a practice works

the NHS system

our products

Build empathy for the NHS through direct exposure

Spend a few days as a GP practice receptionist to understand our customer deeply

Stretch goals, complete some admin!

process documents

complete a triage form

serve a patient

call a patient

Present your Old World to the team

Learn the healthtech-1 style, then develop your authentic style

Watch a demo from each AE

Watch 10 demos

Listen to team mate’s cold calling (1 hour with each AE)

Reflect, summarise and share your style with your manager

Demo, close and onboard practices

independently deliver demos

all activity well documented in CRM

delivered demos at high throughput (assuming you have the leads)

KPIs:

🎯 10 practices live

🎯 Conversion rate for registrations >50%

100 lead gen touch-points a week, using at least 3 channels

Proactively report on pipeline activity and health (activity, conversion, results, duration)

Average sign to live No early churns

By day 60: Full speed and consistent results 🏎️

You’ve high team, product, company knowledge

You’re competent at completing the full life cycle

100 lead gen touch-points a week, using at least 5 channels

All activity well documented in CRM

30 practices self-generated and live in total

No early churns

You’re having team level impact

created 5 support / growth articles

delivered a knowledge share

you’ve helped a team member debug a problem

KPIs:

🎯 20 practices live a month

🎯 Conversion rate for registrations >60%

Proactively report on pipeline activity and health (activity, conversion, results, duration)

Average sign to live

✅ Must-have traits

Bias to action - fearless with getting on the phone, bias to action, takes rejection well

Storyteller - High quality and persuasive incredible communicator internally and externally

Outcome driven - focus on the big picture and business goals

Coach-ability - strong internal communication, be able to take on feedback and adjust plan

Tech savvy - understand the stack; Attio etc

Team player - low personal ego, brings happy conflict, and improves ways of working

Clear communicator - communicates appropriately for the setting (e.g. concise or detailed as needed)

Hard working - will go above and beyond to unlock access to healthcare

Personable and refreshing - can build a relationship with a spoon, puts people at ease, makes them happy

Creative - looks beyond the