Account Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2784 - Account Manager, Client Leadership - GCS

Role Summary and Impact

Mindshare is a media services company that accelerates growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

The Role

This is a EMEA role for one of Mindshare’s biggest clients, Electronic Arts. Within EMEA ‘FC’ (Football & Sports EA gaming titles) acts as a global function in the EMEA team. This means for FC the EMEA team will interface directly with Global and EMEA clients’ teams

Key Markets

EMEA (Non-FC Titles): UK, DE, FR, IT, PL, ES, NL, SE, AT, NO, DK, CH, IE, PT, FI | MENA: SA, AE

FC (Football and sports Titles): UK, DE, FR, IT, PL, ES, NL, SE, AT, NO, DK, CH, IE, PT, FI | MENA: SA, AE

In this role, you will act as a key day-to-day point of contact for regional EA clients and internal agency teams. You will help coordinate regional media planning recommendations and support client presentations, helping to represent EMEA market needs and nuances. Working collaboratively across all disciplines (strategy, planning, digital, Analytics & Reporting), you will serve as a reliable, trusted partner to both your clients and internal teams.

Supporting the senior planning team, you will help execute EA's day-to-day requirements and campaign deliverables. You will also work closely with Client Leadership and the network team to drive operational excellence, implement best practices, and ensure seamless, integrated ways of working across all markets.

About EA & Vision

EA's mission is to inspire the world to play. They aim to achieve this by creating extraordinary interactive entertainment experiences for everyone, pushing the boundaries of creativity and innovation. Their vision is to be the world's leading interactive entertainment company, connecting millions of players through immersive and engaging experiences.

EA is a global leader in interactive entertainment, developing and delivering games, content, and online services for internet-connected consoles, mobile devices, and personal computers. With a portfolio of globally recognised brands like FIFA, Madden NFL, Apex Legends, The Sims, and Battlefield, EA connects millions of players worldwide.

EA foster a culture of creativity, innovation, and passion, empowering our teams to deliver unforgettable gaming experiences. Join us in inspiring the world to play!

EA takes a player-centric approach to marketing, advertising, and media, prioritizing building communities and engaging directly with their players. They leverage data and analytics to understand player behaviour and preferences, tailoring their campaigns for maximum impact. Here's a breakdown of their key principles:

Player-First Mentality: EA focuses on understanding their players' motivations, preferences, and playing habits. This informs their marketing strategies and ensures they deliver relevant and engaging content.

Data-Driven Decision Making: EA utilises data and analytics to measure campaign effectiveness, optimise spending, and personalise player experiences. This allows them to target specific player segments with tailored messaging.

Community Building: EA actively fosters online communities around their games, encouraging player interaction and feedback. They leverage social media, forums, and in-game events to build relationships and generate excitement.

Multi-Channel Approach: EA utilises a diverse range of media channels, including digital advertising, social media, influencer marketing, esports, and public relations, to reach their target audiences.

Innovation and Creativity: EA constantly explores new and innovative ways to engage players, experimenting with emerging technologies and platforms. They strive to create memorable and impactful marketing campaigns that resonate with their audience.

Franchise Focus: EA leverages the strength of their established franchises (e.g., FIFA, Madden NFL, The Sims) to build long-term engagement and loyalty. They invest in live services and content updates to keep players invested in their favourite games.

Global Reach, Local Relevance: While EA operates on a global scale, they recognise the importance of tailoring their marketing efforts to specific regions and cultures. They adapt their messaging and campaigns to resonate with local audiences.

Role Responsibilities

Supporting Growth Led Client Vision:

Assist in driving adoption of the annual vision; support identification of opportunities to showcase progress with team

FC and EMEA Market Planning Visibility & SLA Management:

Ensure local markets are working to Global, Region and Local SLAs

Lead briefing planning visibility trackers ensure team have visibility on key local market projects and timelines

Assist in managing market delivery, ensuring timely delivery

Analyse workflows for bottlenecks and propose improvements.

Day To Client Workstreams & Management:

Streamline information flow between Global, Regional and local teams.

Support Strategy, Planning, and Digital teams with market requests; presents when relevant at key team and client meetings

Collaborate with team clients, external agencies to drive efficient and effective output and workstreams

Attend key meetings (internal and client) and contribute where needed and capture next steps and action

Streamline information flow between Global, Regional and local teams.

Planning Quality & Governance (Support):

Monitor campaign documentation for adherence to global and regional guidelines.

Drive stewardship to maintain EA standards.

Support in the evaluation of relevant local markets workstreams including ad hoc request and provide feedback

Maintain a central repository of planning documents.

Active Best Practice Sharing With Markets:

Foster a culture of continuous improvement, organise and maintain a centralised knowledge repository.

Identify local market opportunities for wider application.

Recognise and reward best practice sharing and stay up to date on industry trends.

Monitor competitor activity in collaboration with the team and support on ad hoc requests

Curate and share relevant content, adapt and apply best practices.

Tools Training & Ways of Working:

Provide planning tools training to local markets and teams when relevant

Support the rollout of new ways of working in collaboration with the team and develop training materials where relevant

Monitor adoption of tool usage and roll out of global initiatives and provide feedback.

Key Capabilities & Experience

Highly organised and proactive; manages projects, tracks timelines, anticipates needs.

Excellent communicator; bridges global strategy and local execution.

Analytical and solution-oriented; identifies bottlenecks, proposes improvements, adapts to changing priorities

Client-focused and collaborative; supports efficient workstreams and team collaboration.

How Mindshare Support EAs Vision

Elevate: Take the impact of media investment on EA’s business to the next level

Evidence: Deploy data science and a