Account Specialist, Influencer Marketing

Position: Account Specialist, Influencer Marketing

The Account Specialist, Influencer Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel may be required for client meetings, internal meetings, conferences, and other events.

The Role:

As an Account Specialist, Influencer Marketing you will provide white glove service to diverse brands investing in influencer marketing campaigns. This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting. The Account Specialist will also drive strategy by analyzing campaign performance, identifying success areas and/or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives.

The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute. The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. The Account Specialist must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation. This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence.

You’ll work closely with your manager and peers to maximize program effectiveness and create opportunities for growth.

Top 5 Responsibilities:

INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.

INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.

AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.

CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.

PORTFOLIO MANAGEMENT - Own and manage client tasks with minimal supervision, ensuring deadlines are met and tasks are completed accurately. Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives, flagging any potential delays and keeping the team informed. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

What Success Looks Like:

BY 3 MONTHS:

The Account Specialist is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place.

You are working with key client contacts to ensure brand alignment with recruitment efforts and content creation.

You have become familiar with AP’s tools and solutions and are equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured.

By 6 MONTHS:

You are owning execution of the day-to-day operations of multiple influencer programs with little guidance from your team, including reporting, processing applications, recruiting and casting creators, and crafting partner communications.

Challenging client or team situations are being managed with guidance from managers and directors collaborating closely to bring a solutions-oriented approach to these situations proactively.

You are regularly analyzing client data and strategically leveraging insights to optimize campaigns.

Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns.

You will regularly present new campaign ideas to managers and demonstrate a clear understanding of program performance

By 1 YEAR:

You will troubleshoot and resolve account and creator issues independently, providing valuable insights and actionable recommendations to clients and internal teams.

You will be an integral part of each program, developing new ideas and improving processes to create efficiencies.

You will take on new account responsibilities with support from your manager and serve as a thought leader within the team, contributing to relationship-building and firm development.

Qualities of the Ideal Candidate

Has a strong internal motivation to get the job done and done well

Only provides superior results and unsurpassed customer service

Exhilarated by managing change and comfortable with ambiguity and moving targets

Passionate about the digital marketing industry and how influencer relates to the greater digital landscape

Ensures that influencer strategies and tactics have measurable results

Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once

Translates data and insights into actionable next steps for clients

Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set

Prioritizes competing objectives and manages time with skill

Displays accountability, always meeting deadlines and keeping commitments

Thrives in a fast-paced environment and enjoys bringing order to chaos

Likes to share and collaborate with peers in a remote environment

Possesses superior written and verbal communicati