AI & SEO Content Strategist

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

AI & SEO Content Strategist

The SEO Content Strategist will lead content optimization initiatives focused on improving organic visibility, AI search discoverability, and user engagement across FAB’s banking products and informational content.

Key Responsibilities

Develop SEO and AI-focused content strategies across banking journeys

Conduct keyword, prompt, and content gap research

Build content briefs for product pages, guides, FAQs, and comparison content

Optimize metadata, headings, FAQs, and internal linking structures and AI-readable content

Identify long-tail and conversational search opportunities

Align content with AI-generated answer formats and search intent

Support AI Visibility and Share of Voice initiatives

Requirements

4-6 years of SEO content strategy experience

Strong understanding of search intent and content optimization

Experience in financial services/banking is preferred

Knowledge of AI Search / AI Overview optimization

Experience with SEO tools and content analysis platforms

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.