APAC Consumer Apps, Product Marketing Specialist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: APAC Consumer Apps, Product Marketing Specialist

Location: Mumbai, India

Work timings: 7:00am to 4:00pm

About the role:

As a Product Marketing Specialist, you'll lead product launch marketing for our Technology client, ensuring go-to-market success. You'll define the product's voice and build a loyal following, collaborating with a wide range of teams.

On the regional team, you'll coordinate product launch roadmap and related processes, and execute multi-channel strategies to drive visibility of launches with our key audiences. Your expertise in crafting a compelling GTM strategy and impactful content will be critical. You'll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success.

What you will be doing:

Own the end-to-end launch process, collaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets.

Directs the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns

Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners.

Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.

Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.

Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

What you need to be great in this role:

Passionate about AI, with strong understanding of industry trends, Google’s and competitors’ products and position in the industry

Ability to manage ambiguity and constant change

Attention to detail and accuracy

Excellent project management skills

Strong communication skills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies

Proven track record of success in delivering projects on time and within budget

Knowledge of localization and translation processes

Experience with go-to-market planning and execution

Strong problem-solving skills

Passion for and inquisitive about AI and new technologies

Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 18508

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Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.