area sales manager

About Company

Y Equipment Services Pvt Ltd is a leading provider of smart, safe, and efficient scaffolding solutions for construction and industrial projects across India. As an Area Sales Manager , you will drive B2B field sales , territory management , and key account management within the construction equipment and scaffolding verticals — playing a pivotal role in expanding our market footprint and delivering sustainable growth.

Key Responsibilities

• •Manage end-to-end sales activities and revenue performance for the assigned territory
• •Conduct regular field sales visits and proactively develop new business opportunities in the B2B segment
• •Identify and pursue new construction and industrial project leads across tier-2 and tier-3 markets
• •Manage a portfolio of 4–5 key accounts within the territory, ensuring high retention and upsell potential
• •Maintain a minimum of 10 new site or prospect visits per week to ensure robust pipeline generation
• •Drive new site onboarding, contract execution, and timely follow-up on collections
• •Build and sustain long-term relationships with decision-makers at contractor firms, EPCs, and project owners
• •Achieve quarterly and annual targets for revenue, new business acquisition, and receivables
• •Track and report on belt revenue (recurring revenue from repeat sites) and key account revenue separately for strategic insights
• •Maintain CRM data integrity, manage the sales pipeline, and submit detailed weekly activity and performance reports
• •Collaborate with internal teams (operations, logistics, finance) to ensure seamless delivery and customer satisfaction

Candidate Profile

• •5 to 9 years of proven experience in B2B field sales , preferably within construction equipment , scaffolding , or industrial solutions
• •Strong track record in hunting new business and converting prospects into revenue-generating accounts
• •Hands-on experience in territory management and managing a mix of new and existing accounts
• •Familiarity with construction site dynamics, safety protocols, and project timelines
• •Proven ability to handle complex commercial negotiations and close high-value deals
• •Excellent communication, presentation, and interpersonal skills
• •Willingness to travel extensively (70–80% on-road) within the assigned territory
• •Proficiency in CRM tools (e.g., Salesforce, Zoho) and digital reporting platforms

Pre-Hiring Requirements

• •Valid driving license and personal vehicle (as required for territory coverage)
• •Android smartphone (minimum Android 10) for CRM access, GPS tracking, and reporting
• •Personal Protective Equipment (PPE) compliant with site safety norms (hard hat, high-vis vest, safety shoes)

Employment Type

Full Time Permanent

This is an Individual Contributor role with no direct team management responsibility.

Benefits and Perks

[Add information regarding benefits and perks here — e.g., performance bonuses, medical insurance, travel allowance, mobile reimbursement, leave policy, etc.]