Area Sales Manager - Manager - EDC Retail (Adjacent 4)

About Us

Paytm is India's leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions.

Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

About the Team

The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions.

The team focuses on expanding Paytm's merchant ecosystem through innovative payment acceptance products while driving merchant engagement, activation, and transaction growth.

About the Role

As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities.

You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank & Brand Activations), and Merchant Loans, while strengthening merchant relationships and ensuring sustainable growth in transaction volumes.

This role demands a strong blend of leadership, execution excellence, merchant relationship management, and strategic thinking to scale business across multiple locations.

Key Responsibilities

1. Leadership & Team Management

Recruit, onboard, and develop high-performing sales teams.

Lead, inspire, and motivate a team of Sales Executives, Team Leads, and field personnel.

Foster a high-performance and result-oriented sales culture.

Conduct regular coaching, mentoring, and performance reviews.

Identify skill gaps and provide continuous development opportunities.

Build strong succession pipelines and improve team productivity.

2. Market Expansion

Identify and develop new business opportunities within the assigned territory.

Drive merchant acquisition for EDC/POS terminals and other payment solutions.

Expand Paytm's merchant network across target segments and geographies.

Develop market penetration strategies to maximize business growth.

3. Merchant Relationship Management

Build and maintain strong relationships with merchants.

Understand merchant requirements and recommend suitable payment solutions.

Ensure high levels of merchant satisfaction and retention.

Drive regular merchant engagement and activation initiatives.

4. Sales Target Achievement

Consistently achieve and exceed sales targets across:

EDC/POS Deployments

Daily Merchant Activations

Soundbox Installations

EMI Transactions

Merchant Loan Distribution

Device-Level Revenue Generation

Drive transaction volume growth across the merchant portfolio.

5. Product Expertise

Develop deep expertise across:

EDC/POS Machines

Payment Gateway Solutions

Soundbox Devices

EMI Solutions

Merchant Lending Products

Stay updated with industry trends and competitor offerings.

Act as a trusted advisor and problem solver for merchants.

6. Sales Cycle Management

Manage the complete sales lifecycle:

Lead Generation

Prospecting

Qualification

Solution Presentation

Negotiation

Deal Closure

Ensure seamless onboarding and activation of merchants.

7. Market Intelligence

Track competitor activities and market developments.

Gather merchant feedback and customer insights.

Share actionable recommendations with Growth and Business teams.

Help refine go-to-market strategies based on field insights.

8. Reporting & Business Reviews

Deliver accurate sales forecasts and business reports.

Own monthly planning and target delivery aligned with AOP.

Monitor inventory utilization and aging.

Review sales incentives and payout structures.

Track:

FSE Productivity

Check-ins

Activations

Revenue Performance

Conduct weekly and monthly business reviews with Team Leads and Sales Executives.

Ensure effective communication and execution of:

Training Programs

Sales Schemes

Incentives

EMI Brand Activations

9. Cross-Functional Collaboration

Work closely with:

Sales Excellence

Growth Teams

Sales Operations

Merchant Support

Product Teams

Ensure seamless merchant onboarding and service delivery.

10. Field Leadership & Ownership

Operate with a 75% Field and 25% Office engagement model.

Conduct regular field visits and market reviews.

Drive daily sales huddles and gate meetings.

Ensure field discipline, compliance, and execution excellence.

Take complete ownership of merchant portfolio growth and field productivity.

Expectations & Requirements

Build and lead an inspiring team environment with open communication.

Drive sales of EDC machines and other payment devices across assigned territories.

Manage merchant acquisition and engagement initiatives.

Address and resolve merchant queries and operational challenges.

Hire, train, and develop high-performing sales teams.

Set clear team goals and ensure timely execution.

Delegate responsibilities effectively and monitor outcomes.

Manage day-to-day regional sales operations.

Track business metrics and team productivity.

Mentor team members and support career development.

Identify training needs and facilitate coaching interventions.

Encourage innovation, accountability, and ownership.

Recognize and reward outstanding performance.

Drive employee engagement and team-building initiatives.

What We're Looking For

7+ years of leadership experience in:

EDC/POS Sales

Fintech

Financial Services

Insurance Sales

FMCD Distribution

Proven experience in building and scaling sales teams.

Strong expertise in field sales and distribution management.

Ability to set, track, and achieve aggressive business targets.

Experience conducting daily, weekly, and monthly sales reviews.

Strong analytical and problem-solving skills.

Ability to identify opportunities to improve customer engagement.

Experience managing large territories and multi-location operations.

Excellent communication, stakeholder management, and leadership skills.