Assistant Market Manager - Retail Direct Engagement Program (Charlotte, NC)

Assistant Market Manager – Retail Direct Engagement Program

Location: Charlotte, NC (In-Market Role | Up to 40-mile radius from Uptown Charlotte)

• Overview
• We are looking for an energetic and hands-on Assistant Manager to play a pivotal role in a multi-week retail engagement program. This position assists the Market Manager by contributing to on-the-ground operations and supporting a team of Field Specialists to deliver effective program activity in a highly regulated industry (tobacco/nicotine). The ideal candidate excels in leadership, communication, and possesses a strong ability to motivate and guide teams in a dynamic convenience store environment. The Assistant Manager will serve as a daily operational leader, ensuring Field Specialists are prepared, supported, and performing at their best. This includes conducting site visits, providing real-time coaching, and addressing challenges as they arise to maintain program standards and compliance. They will assist with training execution, performance monitoring, and quality
• assurance, ensuring every activation meets brand and regulatory expectations. This role requires flexibility, strong organizational skills, and a proactive mindset to keep operations running smoothly across multiple locations.

• Key Responsibilities
• ● Support and Reporting: Partner with the Market Manager to execute retail strategies and provide comprehensive reports on field activities and performance metrics
• ● Retail Communication and Relations: Cultivate and sustain strong relationships with retail partners to ensure smooth program operations, addressing and resolving issues with professionalism.
• ● Leadership and Development: Guide and develop Field Specialists by providing essential tools and knowledge. Assisting with regular training sessions and ongoing support.
• ● Program Optimization: Collect and analyze on-site feedback to refine program tactics, while implementing effective solutions to boost program efficiency.
• ● Inventory Oversight: Aide in distribution and tracking of program materials and assets, ensuring timely communication of issues and escalation as needed.

• Qualifications
• ● 1-3 years of experience in field marketing, brand activation, retail engagement, or similar roles.
• ● Proven supervisory experience with a strong focus on team development and coaching.

• ● Solid understanding of compliance requirements in regulated industries and the ability to enforce guidelines consistently.
• ● Highly organized with excellent problem-solving skills and meticulous attention to detail.
• ● Demonstrated ability to quickly learn and articulate detailed product information.
• ● Strong communication skills with a talent for building meaningful relationships.
• ● Availability to work a flexible schedule, including evenings and weekends as needed.
• ● Must be 25+ years of age with a valid driver's license and reliable transportation.
• ● In-market travel required up to a 40-mile radius.

• What We’re Looking For
• We seek a leader who thrives on being actively involved in every facet of the retail program. The ideal candidate will be deeply involved in day-to-day operations—mentoring a team of specialists, ensuring compliance, and driving performance across every consumer and retailer relationship built. Your hands-on approach and commitment to excellence will directly impact program success.