Assistant Vice President - Development Marketing

Job Purpose

Lead and execute comprehensive marketing strategies for Aldar Development's real estate projects, managing campaigns from ideation through launch. Ensure effective positioning and promotion of properties to drive sales and brand awareness across all channels.

Roles & Responsibilities

Strategic Leadership:

Develop and execute comprehensive marketing strategies for real estate projects

Lead brand and content strategy, ensuring consistency across all marketing initiatives

Campaign Development:

Oversee end-to-end marketing campaigns for new and existing product launches

Lead and execute Aldar’s brand and content strategy in partnership with the Head of Department, ensuring consistency and alignment across all marketing initiatives.

Manage project budgets, timelines, and resources effectively

Cross-functional Collaboration:

Coordinate with Development, Sales, and Construction Management teams

Collaborate with internal stakeholders on various matters related to real estate development

Market Research and Analytics:

Conduct market research to identify marketing opportunities

Utilize advanced analytics to inform marketing strategies and optimize performance

Content Creation and Management:

Supervise the creation of marketing materials, including digital content, presentations, and literature

Oversee website and social media content management

Event Management:

Oversee the planning and execute promotional events and digital campaigns

Represent the company at key industry events

Stakeholder Management:

Deliver high-impact presentations to various audiences

Manage relationships with external partners and contractors

Team Leadership:

Provide strategic guidance to marketing associates

Oversee daily administrative functions of the marketing department

Innovation and Trends:

Stay abreast of industry trends and innovative marketing techniques

Drive digital transformation in marketing strategies

Performance Monitoring:

Track and analyse campaign performance and ROI

Prepare and present performance reports to senior management

Related Years of Experience & Qualifications

Bachelor’s degree in marketing/ mass communication / online advertising

Min of 8+ years of Marketing, preferably in an advertising agency or related sector

Real Estate Sector / Advertising / Communications / Brand Marketing

Strong project management and organizational skills

Excellent communication and presentation abilities

Proficiency in marketing analytics and digital marketing tools

Ability to work effectively in a matrix organization and manage multiple priorities

Demonstrable ability to multi-task and adhere to deadlines

Well-organized with a customer-oriented approach

Please note that this role is for UAE Nationals only.