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Mashreq Bank

Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight and Exp

India

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hirly's read of this role

Role family
Product marketing
Seniority
Executive
Country
IN
Work mode
On-site / unstated
First seen by hirly
23 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Description

  • Drive strategic marketing efforts and execution for Mashreq Cards & Payments to achieve business objectives, including customer acquisition, activation, spend, engagement, retention and portfolio growth across credit cards, debit cards, instalment products and payment solutions.
  • Manage the annual marketing plan, campaign calendar and marketing budget, delivering integrated, data-led campaigns across paid, owned, earned and partner channels to achieve business objectives and maximise return on marketing investment.
  • Implement digital-first marketing, support rewards programme and strategic partnerships, while strengthening product visibility, customer experience, brand equity and regulatory compliance.
Original posting on Mashreq Bank's site ↗

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