Paytm
Associate - Affiliate Marketing (Social PR)
Noida, Uttar Pradesh
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hirly's read of this role
- Seniority
- Mid level
- Country
- IN
- Work mode
- On-site / unstated
- First seen by hirly
- 3 Sept 2026
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the posting
Roles & Responsibilities:
Build a Creator-Led Affiliate Model
Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.
Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.
Build creator lists by language, city, category, audience type and performance potential.
Reach out to creators through email, WhatsApp, Instagram DM and calls.
Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.
Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.
Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.
Recommend creators based on business impact, not just follower count.
Share weekly updates on creator outreach, onboarding, content posted and results delivered.
What We Are Looking For:
Fluency in the assigned language.
Good understanding of regional content, creators and local culture.
An existing creator network is useful, but not mandatory.
Ability to research creators independently on the internet.
Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.
Experience is not mandatory. Freshers can also apply.
A quick learner who is self-driven and able to deliver monthly targets.
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