hirly

Greenhorn Wellness

Associate Director - Growth & Marketing

Bengaluru, India

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Seniority
Director
Country
IN
Work mode
On-site / unstated
First seen by hirly
23 Sept 2026

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the posting

Associate Director – Growth & Marketing

EloElo Group | Bangalore | Full-time

About Eloelo Group

Eloelo Group is building the next phase of entertainment, across formats, languages, and platforms. From serialised micro-drama with StoryTV to bite-sized learning with Master, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives.

We operate at the intersection of AI, content, and mobile-first distribution, scaling across nine Indian language markets and building the systems, creative, data, and growth that let each app compete on its own terms. Backed by leading investors and on track to reach 50M+ users, EloElo Group is at the forefront of how entertainment gets created, distributed, and consumed in India today.

The Role

We're hiring an Associate Director - Growth & Marketing to own our growth engine end-to-end: acquisition, activation, retention, monetisation, all of it, at scale.

This isn't a function you'll run in isolation. You'll work closely with Product, Analytics, Engineering, and Creative, set the growth roadmap, own real budgets, and build a team that can execute against it. It's a leadership role in the fullest sense: strategy and hands-on execution, both.

What you bring

8-12+ years in growth, performance marketing, or digital marketing, ideally in consumer internet, social, gaming, or content-led products

A track record of scaling consumer products, not just running campaigns on top of them

Experience owning large budgets and leading teams

Real depth across performance channels, funnels, and attribution

Sharp analytical and strategic thinking

The ability to hold your own with senior stakeholders across functions

Strong people leadership; you build teams that want to stay

Bachelor's required, MBA a plus

Why join

You'd be building and scaling one of India's most engaging social platforms, with real ownership and real visibility on outcomes. We move fast, we test things, and we back people who back themselves.

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Associate Director - Growth & Marketing at Greenhorn Wellness — hirly