Greenhorn Wellness
Associate Director - Growth & Marketing
Bengaluru, India
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hirly's read of this role
- Seniority
- Director
- Country
- IN
- Work mode
- On-site / unstated
- First seen by hirly
- 23 Sept 2026
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the posting
Associate Director – Growth & Marketing
EloElo Group | Bangalore | Full-time
About Eloelo Group
Eloelo Group is building the next phase of entertainment, across formats, languages, and platforms. From serialised micro-drama with StoryTV to bite-sized learning with Master, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives.
We operate at the intersection of AI, content, and mobile-first distribution, scaling across nine Indian language markets and building the systems, creative, data, and growth that let each app compete on its own terms. Backed by leading investors and on track to reach 50M+ users, EloElo Group is at the forefront of how entertainment gets created, distributed, and consumed in India today.
The Role
We're hiring an Associate Director - Growth & Marketing to own our growth engine end-to-end: acquisition, activation, retention, monetisation, all of it, at scale.
This isn't a function you'll run in isolation. You'll work closely with Product, Analytics, Engineering, and Creative, set the growth roadmap, own real budgets, and build a team that can execute against it. It's a leadership role in the fullest sense: strategy and hands-on execution, both.
What you bring
8-12+ years in growth, performance marketing, or digital marketing, ideally in consumer internet, social, gaming, or content-led products
A track record of scaling consumer products, not just running campaigns on top of them
Experience owning large budgets and leading teams
Real depth across performance channels, funnels, and attribution
Sharp analytical and strategic thinking
The ability to hold your own with senior stakeholders across functions
Strong people leadership; you build teams that want to stay
Bachelor's required, MBA a plus
Why join
You'd be building and scaling one of India's most engaging social platforms, with real ownership and real visibility on outcomes. We move fast, we test things, and we back people who back themselves.
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