Associate Director of Paid Advertising, CPG

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 3+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Advertising Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Key Responsibilities:

Responsible for the management of a pod of paid advertising team members

Effectively manage bandwidth, sentiment, and utilization of team members within the pod

Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals

Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod

Oversee the delivery of a great product for clients in your pod

Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team

Ensure no revenue-impacting errors for your pod due to a lack of QA processes

Responsible for the development of team member marketing skills and the elevation of strategic capabilities

Manage your book of business and monitor the status of accounts' performance, sentiment, and standing to retain and grow clients

Conduct monthly health reviews with each individual within your pod, ensuring the highest product quality is being delivered across their book

Paid pod 98% adherence to planned spend/budget accuracy

Act as Senior Lead or Account Director across a book of clients, executing on client workflows and ensuring on time delivery

Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.

Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.

Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.

Demonstrate full knowledge of the Power Circuit and the nova ecosystem, adapt to evolving processes, and contribute to operational excellence for yourself and your team. Ensure the team executes on all solutions identified.

Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions

Role Requirements:

5+ years of digital marketing experience. 3+ years in agency setting

Minimum 4 years of hands-on experience with Search Engine Marketing

Performance Max

Standard Shopping

YouTube Ads

Display Advertising

Local campaigns

Bing Ads

Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts

Significant campaign management experience in 3 or more of the following additional campaign types:

Minimum 4 years of hands-on experience with Meta ads direct response campaigns

Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

Lead Gen and B2B experience

3+ years of management experience

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Expert knowledge of funnel marketing and paid advertising’s place in the marketing funnel

Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Other skills required:

Strong written and verbal communication skills

Strong organizational and project management skills

Self-motivated individual with a strong desire to succeed

Excellent interpersonal skills

Confident with client-facing presentations and communication

Strong work ethic and ability to learn quickly and independently

Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

Client Book Revenue per Employee: $25K

Client Retention (bi-annual): 90%

Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

Management of pod (3+ team members)

Ensure delivery of a great product to clients

Key leader on designated accounts

Benefits & Perks:

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO) per year

Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors

Fully flex work environment: full-remote, in-office, or hybrid

A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck

Employee Assistance Program (EAP)

17 observed Colombian national holidays + 2 mental health recharge days per year

Legal benefits like Prima, Cesantias

Paid Social Security

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsi