Associate, Lifecycle Marketing

The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.

Detailed Responsibilities

Lifecycle Email Production

Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.

Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team

Leverage existing audiences, personalization, and automation tools to execute campaign and test plans

Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap

UCL Campaign Execution, Testing & Optimization

Own end-to-end execution of UCL campaigns across email and SMS

Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment

Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans

Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact

Identify optimization opportunities and propose new test ideas based on campaign performance

Surface actionable insights that inform ongoing first-box conversion strategy

This position requires 0% travel

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

Completion of a four-year degree program in a related field

A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud

Intermediate proficiency in HTML and CSS

Strong preference to have experience in AMPscript

Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines

Analytical mindset with excellent attention to detail

Strong understanding of email marketing fundamentals and lifecycle marketing best practices

Strong interpersonal skills and a demonstrated track record of enabling repeatable processes

Completion of a four-year degree program in a related field

More About Us

Perks and benefits

Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!

Medical, dental, vision, life and disability insurance available

Paid holidays, sick time and vacation time

401k program

Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses

How We Work Together

• We are humble team players.
• We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.

• We are pragmatic next-level thinkers.
• We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.

• We take ownership.
• We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.

Be at Home at Home Chef

We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.

We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.

Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at [email protected] .

Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.

Illinois Pay Range

$65,000 — $70,000 USD

To view the California Applicant Notice click here