Associate Product Marketing Manager, Surgical

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you’ll make an impact:

Strategy and Planning

In collaboration with leadership, plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns

Lead digital advertising campaign planning, execution, optimization, and measurement/reporting

Establish, measure and report on key performance indicators

In collaboration with leadership, define data analytic needs and conduct appropriate analysis

Perform ad-hoc data analysis to answer business questions and guide strategy

Identify strategic opportunities to leverage emerging trends to connect and engage with target audiences through digital and social media.

Email campaign development and implementation

Identify appropriate print and social media channels for targeted campaigns

Oversee digital media agency relationships

Manage the corporate branding

Create and develop MARCOM materials

Digital Best Practices

Identify and apply best practices for digital marketing and data analysis.

Cross train and educate department members.

Define and advise on content development requirements to maximise SEO

Seek opportunities to more deeply integrate digital tools and best practices into our campaigns and throughout all our digital assets

Collaboration

Establish and nurture relationships with key stakeholders

Collaborate with key stakeholders to ensure access to and exchange of digital consumer insights

Other incidental duties assigned by Leadership

Carry out all duties in a safety conscience manner. Demonstrate the factors that make up the Edwards Lifesciences Credo. Carry out any other lawful duty/ task asked of you within the company guidelines.

• What you’ll need (Required):
• •Bachelor's Degree in Marketing, Communications or any related fields with minimum 3 years of digital marketing experience Required or
• •Master's Degree or equivalent with minimum 1 year of related experience Required
• •Experience working in sales, marketing, or healthcare industry Preferred

• What else we look for (Preferred):
• •Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint, with proficiency with related digital marketing tool

Good written and verbal communication skills and relationship management skills with ability to work closely/build relationships with cross-functional teams

Good problem-solving, organizational, analytical and critical thinking skills

Moderate knowledge in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy

Moderate knowledge of various social media platforms, best practices, and website analytics

Moderate knowledge of marketing concepts and principles

High creativity and analytical abilities

Strong attention to detail

Ability to analyze metrics efficiently and provide insightful campaign effectiveness reports to clients

Ability to effectively multitask, juggling various projects and deadlines simultaneously with strong attention to detail and organization

Ability to interact professionally with all organizational levels

Ability to manage competing priorities in a fast-paced environment