B2B Sales Associate

The Company:

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

With 70,000+ professionals across our communities and a constant stream of events, memberships, and learning products, we help individuals and teams grow faster in their careers. We work with some of the world’s most recognisable companies and pride ourselves on being a high-impact learning partner, not just another events business.

We’re ambitious, we move quickly, and we’re still early in the journey. That means real ownership, a steep learning curve, and plenty of opportunity to shape what comes next.

About the Role

We’re hiring early-career Sales Associates to join our Delegate & Membership sales team , people with energy, curiosity, and the drive to build a career in commercial roles.

This is a junior role by design. You don’t need years of experience, what matters most is how quickly you learn, how well you take feedback, and how comfortable you are being challenged. We’ll teach you how to sell properly: how to prospect, qualify, handle objections, manage a pipeline, and close, all while speaking to senior decision-makers at some of the world’s biggest tech companies.

You’ll sell across our live events, memberships, and learning solutions in markets including London, New York, San Francisco, Las Vegas and beyond. Over time, this role can progress into more senior sales or specialist commercial paths across the business.

This role is not about arriving fully formed, it’s about building and proving confidence, capability, and momentum through doing.

What You'll Be Doing

Sales Upskilling: You’ll build strong foundations in prospecting, qualification, pipeline management, and closing, while learning how to sell confidently to senior B2B stakeholders and work to clear targets and expectations.

Engaging decision-makers: You’ll speak directly with professionals at fast-growing and enterprise tech companies, understand their challenges, and recommend the right events, memberships, and learning solutions.

Owning deals end-to-end: You’ll own your pipeline from first contact through to close and handover, taking accountability for outcomes and using feedback and data to improve week by week.

Product mastery: You’ll develop strong knowledge of our events, memberships, and education ecosystem, enabling confident and relevant cross-selling.

Collaboration & feedbac k: You’ll work closely with marketing, product, community, and customer success teams, sharing insights and operating with autonomy while knowing when to ask for support.

This Role Is For You If

You’re early in your career and hungry to learn, not entitled to results

You’re comfortable being uncomfortable while learning something new

You actively seek feedback and apply it quickly

You take ownership for outcomes, not just effort

You’re resilient, organised, and able to manage pace and pressure

You communicate clearly with customers and with teammates

You enjoy working as part of a team where success is shared

Our Hiring Process

Our hiring process is designed to reflect how we actually work: collaborative, practical, and focused on potential rather than polish.

First interview (values, motivation, and learning mindset)

One-day assessment in our London office (practical exercises, collaboration, and real-world sales scenarios)

Final shortlist: up to 3 candidates selected into an onboarding cohort, starting together and learning side-by-side

This process helps us understand how you think, learn, and show up — not just how well you interview.

Compensation: Base Salary £26,500 - 28,000 *range depending on experience

• Commissions:
• Year 1 OTE £35,000 uncapped
• Year 2 OTE £55,000 uncapped

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Benefits

Time off & flexibility

34 days’ paid holiday including UK Bank holidays and a day off on your birthday

Flexible working hours : our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best

Work from where works for you : choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in

WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget

A well-stocked office : snacks, drinks and fresh fruit available in our London office

Health & wellbeing

Private Medical and Dental Insurance with Bupa

Life Insurance: cover worth 4x your annual salary

On-demand therapy & coaching : company sponsored access to therapy and career coaching through Spill

Wellness perks : discounts on gym memberships, fitness and wellness classes

Cycle to Work & Workplace Nursery schemes

Perks at Work : access to a wide range of corporate discounts

Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you

Learning & development

A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)

Dedicated L&D or volunteering time : one paid day every quarter to invest in your development or support a cause you care about.

Unlimited access to our internal Academy : including courses, learning resources and professional certifications

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.