Brand Lead - Africa

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• •Translate strategic briefs into strong, insight-driven creative platforms that meet brand and business objectives
• •Manage end-to-end campaign timelines, milestones, and outputs to ensure high-quality and on-time delivery
• •Oversee and direct creative agencies, production partners, and internal studios, providing clear guidance and feedback
• •Build strong, collaborative relationships with partners to drive performance, innovation, and continuous improvement
• •Act as a key creative decision-maker, reviewing and approving work across ATL, BTL, digital, social, and content channels
• •Uphold high standards of storytelling, craft, and execution while balancing timelines, budgets, and channel requirements
• •Lead the localisation and adaptation of global campaigns, ensuring cultural relevance while maintaining core brand integrity
• •Partner with regional and local teams to optimise creative outputs for different audiences and platforms
• •Act as guardian of brand identity, ensuring consistency across all touchpoints and maintaining brand guidelines and frameworks
• •Educate internal stakeholders and partners on brand principles and best practice

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• •Strong creative judgment with a passion for storytelling and brand building
• •Proven ability to lead integrated campaigns across multiple channels
• •Excellent stakeholder and agency management skills
• •High attention to detail with a commitment to quality and consistency
• •Strategic thinking combined with hands-on execution capability
• •Strong communication and presentation skills
• •Strong organisational skills and ability to manage multiple projects simultaneously
• •Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• •A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• •Strong organisational skills and the ability to manage multiple projects without dropping the ball
• •Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• •Experience working across multiple markets with localisation/adaptation
• •Strong portfolio of successful brand and campaign work
• •Familiarity with production processes across channels (film, digital, social, print)
• •Experience within fast-paced, multi-market or digital environments
• •Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• •Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• •Experience in developing and executing customer retention strategies

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!