Business Development Manager - Solar Rooftop

Job Purpose :

We are seeking an energetic and experienced Business Development Manager (BDM) to drive residential rooftop

solar sales under the PM Surya Ghar Yojana through a robust network of Channel Partners and System Integrators.

This role is critical in expanding market reach, building partner capabilities, and ensuring on-ground implementation

of government-subsidized solar systems.

Key Responsibilities :

1. Channel Partner Development & Management

• •Identify, onboard, and develop Channel Partners, EPC contractors, and System Integrators in target geographies.
• •Conduct partner training on PM Surya Ghar Yojana , subsidy processes and system design basics.
• •Set partner performance expectations and support them in lead generation, sales closures, and documentation.

2. Business Growth through Partner Network

• •Drive residential solar adoption by enabling partners to reach households in urban, semi-urban, and rural areas.
• •Work with partners to plan outreach campaigns, awareness drives, and community-level programs.
• •Monitor and help increase the number of subsidy applications and system installations.

3. Compliance with PM Surya Ghar Yojana

• •Ensure all partner operations align with MNRE guidelines , subsidy eligibility, and portal requirements.
• •Guide partners in submitting documents on pmsuryaghar.gov.in and securing approvals from DISCOMs.
• •Ensure timely customer onboarding, meter installations, and commissioning for subsidy disbursement.

4. Sales Performance & Reporting

• •Track KPIs such as partner-wise sales numbers, application conversions, and customer satisfaction.
• •Maintain CRM data for leads, pipeline, installations, and subsidy claims.
• •Provide regular performance updates and improvement plans to management.

5. Cross-functional Coordination

• •Coordinate with internal technical, finance, and operations teams to support partner requirements.
• •Facilitate technical training, marketing support, and after-sales assistance for partners.
• •Liaise with DISCOMs and nodal agencies for approvals, technical clarifications, and grievance handling.

Skills and Qualifications :

• •Bachelor’s degree in Engineering, Renewable Energy, Business, or related fields (MBA preferred).
• •5-8 years of experience in solar sales, preferably in the residential segment with a focus on channel

development.

• •Strong knowledge of PM Surya Ghar Yojana, Net Metering regulations, and subsidy mechanisms.
• •Experience in managing Channel Partners, EPCs, or System Integrators.
• •Excellent communication, negotiation, and interpersonal skills.
• •Proficiency in CRM tools and MS Office Suite.
• •Willingness to travel extensively across assigned regions.