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Bacardi

Business Manager - Athens

Athens

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hirly's read of this role

Seniority
Lead / management
Country
GR
Work mode
On-site / unstated
First seen by hirly
29 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

YOUR CHALLENGE

· You will drive our on trade strategy in your region, unlocking success through flawless execution of all activation across our portfolio.

· Critically it will be about step changing how we cut through what is an incredibly tough, competitive and challenging environment - via innovative cutting-edge activation to ensure we influence consumer choice both in outlet and beyond, as well as delivering profitable growth for the business.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

In this role you will be responsible for supporting the activation and distribution of the whole Bacardi product portfolio in the On Trade channel. The successful candidate will be responsible for working in partnership with the local Distributor Field Sales and regional multiple operating groups teams to lead and deliver the agreed activation plan at customer level. You’ll be responsible for ensuring that our products are always available, visible, attractive, recommended, and served perfectly every time There will also be the opportunity to drive product distribution in a defined range of On-Premise outlets. The successful candidate should be capable to identify new commercial opportunities, invest in new channels or regions, collaborate in creative ways with our partners, and execute programmes to create value for the business and our customers.

Key Responsibilities:

  • As part of the Business Managers team, you will need to contribute to deliver our 2 objectives: Excellence in execution in top on trade and NSV
  • Build effective long-term relationships with key Customers & influencers.
  • Being accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the top ON-Trade customers
  • Ensure shoppers find our Brands in the right outlets in the On Trade
  • Negotiate in the Point Sales to deliver Distribution & Visibility targets
  • You will look for new outlets to ensure our brands are where our consumers buy
  • Drive value share growth for our brands in the On-Trade Channel
  • You will develop our Premium portfolio in the channel

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Operating at pace and being able to multitask effectively, combined with a passion to develop, are all essential skills needed to excel within this role. You will also need:

  • Minimum of 4years’ experience within Sales (preferably within beverage industry)
  • Mathematical literacy (preferred)
  • Confident working with multiple internal and external stakeholders
  • Self-starter, comfortable in multi-skilling and operating at pace
  • Excellent organisation and planning skills
  • A passion for the drinks industry and building 1st class customer relationships
  • A flair for presenting ideas and plans with the ability to flex style to their audience
  • Ability to work under pressure and to deal with ambiguity
  • Remains abreast of legal regulations in the industry
  • undefined

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Original posting on Bacardi's site ↗

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