Campaign Specialist

Job Description – Lead Generation Executive

Experience : Fresher / 0–1 Year

Department : Growth

About the Role

Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.

Responsibilities

● Generate B2B leads for IT Services, SaaS, and technology companies.

● Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and

similar tools.

● Manage LinkedIn and cold email outreach campaigns.

● Create email templates and follow-up sequences.

● Track campaign performance and maintain lead data in HubSpot/Excel.

● Prepare daily and weekly reports.

● Support lead generation for USA, UK, and global markets.

● Stay updated on the latest technologies, AI tools, and automation workflows.

Requirements

● Excellent English communication skills, both written and verbal.

● Engineering or MBA background preferred.

● Good understanding of technology and interest in learning new tools.

● Basic knowledge of AI tools and AI automation.

● Good research and analytical skills.

● Willingness to learn and work with targets.

● Freshers or candidates with 0–1 year of experience can apply.

Good to Have

● Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing

tools.

● Internship or experience in Lead Generation, Business Development, Digital

Marketing, or IT.

You’ll Get Exposure To

AI | SaaS | Cloud Technologies | Integrations | Data Migration | Email

Marketing | Lead Generation | Business Development