Channel Manager Food Service- South

Channel Manager Food Service- South

Location: Karachi

Working Model: Onsite

Contract Type: Permanent

Why this role matters

In your first year, you will lead the commercial growth and operational execution of the Food Service channel in Karachi, driving revenue, market share, and profitability. This role is crucial for expanding Flora Food Group’s presence across hotels, restaurants, bakeries, and institutional customers, ensuring our products reach kitchens where quality and reliability matter most. Your work will directly influence distributor performance and customer acquisition, enabling better food experiences for consumers through stronger market penetration and execution excellence.

What you'll do

Develop and execute regional business plans aligned with the national Food Service strategy to meet revenue and market share targets

Lead and optimize the distributor network to ensure effective market coverage and service standards

Drive customer acquisition, retention, and portfolio expansion across HORECA and institutional segments

Coach and develop a team of Food Service Managers, Business Development Managers, Sales Representatives, and Sales Chefs to build a high-performance culture

Manage trade investments, promotional budgets, and commercial negotiations to maximize return on investment and profitability.

Performance

You will own the delivery of annual revenue, volume, profitability, and market share objectives for the region. Your data-driven approach will ensure operational excellence through effective forecasting, business planning, and distributor performance management. By continuously improving sales productivity and execution standards, you will contribute to sustainable growth and stronger commercial governance.

Care

This role reports to the Head of Food Service and involves leading a diverse team across the region. You will collaborate closely with marketing, finance, supply chain, and quality assurance teams to ensure compliance with company policies and commercial controls. Your leadership will foster long-term partnerships with distributors and customers, building a sustainable and responsible business that supports communities and kitchens alike.

Passion

You are a food enthusiast who understands the importance of taste, nutrition, and reliability in every product we bring to market. Your curiosity about food service trends and customer needs drives innovation in how we engage with operators and expand our portfolio. You take pride in delivering culinary solutions that enhance everyday meals and professional kitchens, raising the bar for what better food means.

About you

You bring strong experience in Food Service channel management, distributor leadership, and strategic account development. You have a proven track record of driving growth through effective business planning, commercial negotiation, and team coaching. Your strategic thinking and commercial acumen enable you to identify new opportunities and lead change with confidence. You thrive in a role where your decisions directly impact business outcomes and customer satisfaction.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

This role typically leads to senior leadership positions such as National Food Service Manager or Head of Food Service within a few years. You will have the opportunity to shape broader commercial strategies and influence the future direction of Flora Food Group’s Food Service business nationally.

What's next?

If this opportunity sounds exciting, we'd love to hear from you!

Apply before: 12-Oct-2026.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.