Client Business Director

Summary / Objective

The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.

This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.

The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.

Essential Duties & Responsibilities

Digital Leadership & Strategy

Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.

Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).

Ensure campaigns are data-driven, measurable, and optimized for performance.

Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.

Identify opportunities in automation, personalization, and audience segmentation.

Client Leadership & Growth

Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.

Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).

Lead client business reviews with a focus on performance insights and optimization opportunities.

Ensure strong client satisfaction, retention, and long-term partnership growth.

Integrated Campaign Leadership

Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).

Lead development of connected campaigns across all touchpoints.

Translate strategy into holistic campaign ecosystems, not isolated executions.

Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.

Performance & Financial Management

Own account financial performance, ensuring profitability and revenue growth.

Oversee scopes of work with emphasis on digital deliverables and evolving client needs.

Ensure alignment between performance results and business impact (ROI).

Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.

Operational Excellence (Digital-Focused)

Ensure teams are operating with agile, fast-paced digital workflows.

Oversee execution across multiple digital workstreams simultaneously.

Identify and implement process improvements for speed, efficiency, and scalability.

Ensure integration across teams (Creative, Media, Data, Production).

Team Leadership & Development

Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.

Build teams that understand both creative storytelling and performance marketing.

Coach teams on client management through a data-driven lens.

Foster a culture of innovation, curiosity, and continuous learning in digital.

New Business & Digital Growth

Lead and support new business efforts with a strong digital POV.

Contribute to proposals with digital strategy, innovation, and performance frameworks.

Identify new opportunities in emerging platforms, technologies, and digital capabilities.

Position the agency as a forward-thinking, digitally-led partner.

Key Responsibilities (Execution Layer)

Oversee development of digital campaign strategies, presentations, and performance reports.

Ensure alignment between strategy, creative, media, and analytics.

Lead campaign planning with a focus on audience targeting, channel selection, and optimization.

Monitor campaign performance and guide teams on real-time optimizations.

Ensure clear communication of results, insights, and next steps to clients.

Supervisory Responsibility

Manages Client Business Managers, Supervisors, and Jr. team members.

Acts as a digital mentor and strategic leader within the team.

Job Competencies

Digital-First Thinking

Performance & Data-Driven Mindset

Strategic Leadership

Client Influence & Relationship Building

Financial Acumen

Agility & Problem Solving

Cross-Channel Integration

Team Leadership

Core Competencies

Creativity – Ideas that drive results

Knowledge – Data-informed decisions

Leadership – Empowering digital growth

Teamwork – Integrated collaboration

Service – Client-centric mindset

Innovation – Constant evolution

Preferred Education & Experience

Bachelor’s degree in Marketing, Advertising, Communications, or related field.

7–10+ years in an agency environment with strong digital focus.

Proven experience leading performance marketing, digital campaigns, and integrated strategies.

Experience managing large accounts with complex digital ecosystems.

Knowledge & Critical Skills

Strong expertise in:

Paid Media (Meta, Google, Programmatic)

Social & Content Strategy

CRM & Lifecycle Marketing

Analytics & Performance Measurement

Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)

Ability to translate data into actionable insights and business decisions.

Strong presentation and storytelling skills.

Bilingual (English & Spanish) preferred.