Community Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.

Who we're looking for:

The Community Manager owns social media channels (primarily Instagram) ensuring brand guidelines are followed, finalizing content calendars with the category director, and driving local engagement mechanisms while supporting community leads through cluster-based media and social relationships. We are looking for someone with hands-on experience in community engagement, shooting on-ground content, and proactively driving conversations to enhance brand presence and audience interaction.

What you'll be doing:

Manage social media channels across brands and platforms through community moderation and engagement with proactive content aligned to brand voice

Finalize content calendars with category director and manage publishing of organic content on local social channels

Participate in creative briefs and brainstorming sessions, providing community-first concepts based on community/influencer insights

Draft social media captions and respond to comments/DMs while proactively engaging with market opportunities

Monitor local conversations and trends to identify engagement opportunities with trending topics, influencers, and brand collaborations

Actively engage with users to foster positive brand sentiment and handle real-time interactions following brand tone of voice

Collaborate with insights, creative, and media teams to ensure local market behaviors are considered in content strategies

Ensure proper content tagging in Sprinklr for performance tracking and provide regular community management reports

Work with social analysts to track consumer sentiment and adapt content strategies in real-time

Maintain cultural sensitivity and communicate in native market language while preserving brand tone of voice

Support content creation during shoots, activations, and on-ground events

Drive platform inspiration by maintaining close connections with social platforms for content creation opportunities

What you'll need:

4+ years of experience

Social media platform expertise with strong focus on Instagram management

Sprinklr proficiency for content tagging and performance monitoring

Content creation including on-ground shooting and activation support experience

Experience publishing and scheduling tools for organic content management

Community engagement and real-time interaction management

Understanding of the importance of brand voice consistency across all communications and responses

Local market intelligence and cultural sensitivity awareness

Creative ideation and community-first concept development experience

Cross-functional experience with insights, creative, and media teams

Performance reporting and actionable insights generation

Trend monitoring and opportunity identification for brand engagement

Brand tone of voice expertise and consistency

Real-time response capabilities for comments and direct messages

Proactive engagement skills for community building"

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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