Consumer PR - Business Director

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Consumer PR - Business Director

• Department: Consumer PR & Influence
• Location: London
• Contract Type: Fixed-Term 12-Months
• Full Time/Part time: Full Time
• Reporting into: Managing Partner

The Role:

As Business Director you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands.

The role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery , ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.

This pivotal role places you at the heart of our operations for large FMCG portfolio , one of the world's most iconic and dynamic brands.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives . You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships

Provide strategic counsel across brand, reputation, partnerships and cultural activation

Lead complex, multi-market stakeholder management across global, regional and local teams

Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business

Global & European strategy development

Lead the creation of global and European communications toolkits , frameworks and playbooks that balance global brand consistency with local market nuance

Embed earned-first thinking into all toolkits

Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market management & intelligence

Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets

Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities

Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

Lead the communications strategy and delivery for global brand moments and events , ensuring alignment across markets

Play a central role in developing and activating brand partnerships , embedding them seamlessly into toolkits and campaign narratives

Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

Directly manage a London-based team, working alongside creative and strategy leadership

Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What makes this role different:

100% dedicated to the FMCG portfolio , allowing for deep brand immersion and long-term strategic thinking

Operates at true global scale , balancing global brand stewardship with local market realities

Deeply partnership-led , with collaborations embedded into brand strategy

Strong emphasis on earned-first, culture-first marketing , influencing how integrated campaigns are built from the ground up

Sits within a fully integrated agency model , requiring constant collaboration across discipline

Key Leadership Competencies:

Proven experience in global and/or European leadership roles , ideally within FMCG or large-scale consumer brands

Exceptional stakeholder management skills — this role is heavily relationship-driven and requires confidence navigating complexity

Strong understanding of how global brands operate across markets , with sensitivity to cultural and market nuance

Demonstrated experience working in integrated agency environments across PR, advertising, social and influence

A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact

Commercially astute, strategically minded and comfortable operating at senior client level

A genuine interest in — and affinity for — the drinks brand s and the wider FMCG landscape

Communication & Collaboration: Defines and communicates the overarching vision for the Influence practice. Develops communication strategies that align the department with agency leadership and fosters a culture of open dialogue and mentorship for senior leaders.

Organisation & Resource Management: Architects the department's operational structure to support profitability and growth. Oversees P&L, leads resource forecasting, and ensures the practice is structured to handle complex, large-scale business needs.

Responsibility & Accountability: Holds ultimate accountability for the entire department's commercial and creative performance. Empowers directors to lead their teams while maintaining transparent, high-level communication with executive leadership on business progress and challenges.

Problem Solving & Decision Making: Acts as the final point of authority on the most critical business issues. Makes high-stakes decisions that protect the agency's commercial interests and mentors directors in strategic problem-solving.

Growth & Development: Champions and funds a departmental learning culture. Defines the long-term talent strategy, creates career pathways for all levels, and builds a best-in-class team through senior hiring and mentorship.

Ogilvy Values & Behaviours: Acts as the ultimate custodian of the agency's values within the department. Embeds these values into the practice's core processes, from recruitment and