Content Lead – Copywriting & Messaging (m/f/d)

A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content , copywriting , and clear messaging directly impact brand perception, product adoption, and business growth.

This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment.

For a career where you can shape how a product and brand communicate across markets, join our international community.

Why this role is unique

Key role in shaping content strategy and brand communication across Europe

Strong focus on hands-on copywriting across multiple channels

Direct impact on brand consistency , user experience , and conversion

Ownership of tone-of-voice and messaging across teams

Part of a lean, high-performing team

What you’ll do

Write clear, engaging copy across campaigns, web, email, and product experiences

Develop content for sales enablement and marketing materials

Ensure alignment with positioning , value propositions, and GTM priorities

Adapt messaging across audiences , markets, and funnel stages

Own the content calendar and contribute to overall content planning

Define and maintain tone-of-voice and messaging guidelines

Review and improve content to ensure quality and consistency across channels

What you’ll bring

4+ years of experience in copywriting or content roles , ideally in B2B, SaaS, or tech

C2 - Level Danish and C1 -Level English skills

Experience across short-form and long-form content

Strong ability to structure messaging and write for specific outcomes

Experience working cross-functionally with Marketing , Product , and Design

Experience building and applying content guidelines

Strong attention to detail and editorial judgment

Confidence using AI tools while maintaining high content quality

Nice to have

Experience in marketplace or automotive environments

Basic understanding of SEO and content performance

Familiarity with tools like HubSpot , Miro , or similar

A culture of growth

We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.

For a career where you can drive our business and shape your future, apply now.