Content Manager - Lead Generation (B2B)

About the Role

We are seeking a results-driven Content Manager (Lead Generation) with 3 to 7 years of core B2B content marketing experience. Unlike traditional content roles focused purely on pageviews or brand awareness, this role is explicitly focused on driving qualified inbound leads, pipeline, and customer inquiries through high-intent content strategies across multiple digital channels.

Key Responsibilities

Service Page Design & CRO: Draft compelling, original copy for high-intent landing and service pages; optimize layouts and call-to-actions to maximize conversion rates (CRO).

Social & Executive Lead Gen: Craft high-performing LinkedIn content for both our corporate brand and founder/executive profiles, as well as lead-generation strategies on Reddit.

Review Platform Management: Manage and build out customer social proof and reviews across platforms like G2 to build buyer trust and accelerate sales cycles.

YouTube Strategy & Direction: Conceptualize video topics, hooks, and content angles for YouTube designed to capture high-intent buyers and drive website traffic.

New Growth Initiatives: Test and launch innovative multi-channel content experiments aimed at unlocking new inbound lead sources.

Requirements & Qualifications

3 to 7 years of experience in B2B content marketing with a direct portfolio demonstrating lead/pipeline generation.

Proven track record in B2B landing page copywriting and Conversion Rate Optimization.

Expertise in ghostwriting executive thought leadership for platforms like LinkedIn.

Familiarity with community-driven channels like Reddit for organic inbound leads.

Analytical mindset with strong ownership over conversion metrics, MQLs/SQLs, and content ROI.