Content Marketer

Content Marketer

You'll own where Firecrawl shows up when someone goes looking for an answer, and increasingly, "someone" is a model. AI overviews, LLM answers, and Google results are now the front door to our product, and most companies are still guessing at how to win there. You won't be. You'll write and tune content across every surface we own, run a tight tweak-and-measure loop, and treat visibility as an engineering problem with words as the input. One sentence in one blog post can change how we get summarized in an AI overview. That's the level you'll work at. You'll report to our Growth Marketing Lead and own real surface from day one.

Salary Range: $200,000–$223,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation is adjusted fairly based on your location's cost of living.)

Equity Range: Competitive equity — details shared during the process.

Location: San Francisco, CA (Preferred) OR Remote (Americas, UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 3+ years in content marketing, SEO, or growth content for a technical or developer-facing product

Visa: Must be legally authorized to work in the United States. We're not able to sponsor visas right now, though that may change down the line.

About Firecrawl

Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data - the boring-hard problem everyone building with LLMs eventually hits, solved.

We hit 8 figures in ARR in year one and more than doubled it in year two. We have 175k+ GitHub stars, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.

We're a small team punching far above our weight. Everyone here owns a real piece of the product and company, end to end, and runs it themselves - no hiding behind process or headcount.

This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web.

What You'll Do

Make sure Firecrawl shows up where it matters, AI overviews, Google, and the answers LLMs give when someone asks how to solve the problem we solve

Own and tune content across the blog, landing pages, homepage, and language pages, so each surface pulls its weight

Build a repeatable read on what actually drives visibility, instead of shipping on vibes and best-practice folklore

Write content technical enough that developers trust it and clear enough that a model can extract the answer from it

What We're Looking For

You've grown organic traffic for a technical or developer-facing product, and you can point at the numbers

You've already been experimenting with how content shows up in AI answers, not because someone assigned it, but because you find it interesting

You're comfortable in analytics: you can form a hypothesis, run the change, and read whether it worked

You write well enough that developers don't bounce, and you're technical enough to understand what you're writing about

You'd rather ship, measure, and iterate than perfect a content strategy deck

What We're NOT Looking For

A content calendar operator who measures success in posts published

Someone who treats SEO as a checklist rather than an experiment

Someone who can't get technical enough to write credibly about an API product

Someone who needs a fully-specced brief to start

A Note On Pace

We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings — but this role probably isn't for you.

Benefits & Perks

Available to all employees

Salary that makes sense — $200,000–$223,000/year, based on impact, not tenure

Own a piece — Gain competitive equity in what you're helping build

Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge

Parental leave — 12 weeks fully paid, for all parents

Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human

Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally

Team offsites — A change of scenery, minus the trust falls

Sabbatical — 3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works

Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs

Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind

Doctegrity telehealth — Talk to a doctor from your couch

401(k) plan — Retirement might be a ways off, but future-you will thank you

Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

Pet insurance — Because fur babies are family too

Available to SF-based employees

SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy

E-Bike transportation — A loaner electric bike to get you around the city, on us

Interview Process

Application Review — Send us your work and a quick note on why this excites you. Show us content you've written for a technical or developer audience, ideally something with organic traffic or AI-answer visibility behind it. We care about the writing and the results, not where you went to school.

Intro Chat (~25 min) — A quick conversation to get to know each other before we go deep. We'll talk about what you've been working on, what drew you to Firecrawl, and what you're looking for in your next role. Time for your questions too.

Technical Chat (~45 min) — We'll look at a real surface we own and talk through how you'd make Firecrawl the answer an AI overview or a developer lands on, how you'd form a hypothesis, tune the content, and read whether it worked. Come ready to think out loud; we care how you reason about visibility and clarity, not whether you memorized best practices.

Founder Chat (~25 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.

Paid Work Trial (1-2 weeks) — Own a real piece of Firecrawl content and a visibility experiment with the team, paid at a contractor rate. It's the truest signal for both sides: you see what building at Firecrawl actually feels like, and we see how you work. Remote-friendly, and we'll flex around your current commitments.

Decision — We move fast after the trial.

If you want to write and tune content across every surface we own, you should join us.

👉 Apply now.