Conversion Rate Optimization Specialist

Want to learn more about The Scion Group? Check out our website.

We're hiring immediately!

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

Your Opportunity

The Conversion Rate Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives.

This position will be based full-time out of our corporate headquarters in Chicago, IL.

Your Responsibilities

Conversion optimization & experimentation

Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites

Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings

Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages

Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies

Ensure testing accuracy, consistency and proper QA across all digital experiences

Measure and report on experiment performance, wins and learnings

Analytics and Reporting

Monitor KPIs including conversion rate, lead quality, engagement and form completion rates

Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms

Analyze user behavior using tools such as Fullstory, Hotjar etc.

Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites

Assist with attribution analysis and performance benchmarking across properties and brands

Collaboration & implementation

Partner with developers to implement tests and website enhancements

Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals

Maintain testing documentation, experiment roadmaps and optimization calendars

Stay current on CRO trends, experimentation tools and UX best practices

The responsibilities listed above may not be all inclusive.

What We Require

Bachelor's degree in Marketing, Psychology, Statistics, or related field

2+ years of experience in CRO, digital marketing, UX optimization or web analytics

Experience running A/B or multivariate testing programs

Strong understanding of conversion funnels, user behavior analysis and website performance metrics

Experience with GA4, Google Tag Manager and reporting tools

Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar

Understanding of UX/UI principles and mobile-first optimization

HTML/CSS knowledge for implementing test variations

Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders

Strong attention to detail and organizational skills

Operational Details

Job location is based at Scion’s Chicago corporate headquarters.

Working hours consist of standard daytime business hours.

Your Benefits

Discretionary annual bonus

Paid Time Off + Floating Holidays

Health Insurance

Dental Insurance

Vision Insurance

401k Matching

Paid Maternal Leave

Parental Leave

Learning reimbursement opportunities

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

#werehiring #wearehiring

The base salary range for this full-time position is base + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Illinois Pay Range

$67,000 — $72,000 USD