Creative Lead – DTC & Performance Creative

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Lead – DTC & Performance Creative based in Turkey.

• This is a high-ownership creative leadership role within a fast-growing direct-to-consumer environment where creative is a key driver of customer acquisition.
• You’ll oversee the creative engine across agencies and internal teams, ensuring ideas move efficiently from research and briefing through production, QA, testing, and iteration.
• The role combines creative leadership, agency management, performance marketing, and data-driven decision-making.
• You’ll collaborate closely with strategists, editors, designers, and art direction to consistently raise the quality and effectiveness of paid social creative.
• Performance data will guide your decisions, with metrics such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue informing what to improve and test next.
• You’ll also build scalable systems, workflows, and reporting practices that turn creative learnings into repeatable processes.
• This is an ideal opportunity for an experienced performance creative professional who wants meaningful ownership over both creative output and business growth.