Creative Strategist

About Bluebird

We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like TikTok, and beyond) and drive real sales growth.

We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.

Job Summary

We're looking for a Creative Strategist to help brands win on the digital shelf by turning shopper insights, product research, performance data, and business objectives into compelling creative strategies.

This role sits at the intersection of data, storytelling, copy, and design. You'll research products, analyze categories and competitors, identify shopper motivations, and translate those insights into clear creative direction across Amazon, Walmart, Target, and other retail platforms.

The ideal candidate understands that great creative does more than look good. It solves a problem, tells a story, and helps shoppers make confident purchase decisions. You'll bring a strong point of view, challenge assumptions, and develop creative strategies that drive meaningful business results.

What You'll Do

Creative Strategy & Digital Shelf Development

Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers

Build creative frameworks that align shopper needs, brand objectives, and retailer requirements

Develop carousel strategies, messaging hierarchies, content flows, and visual recommendations that guide creative execution

Translate product benefits, category insights, and shopper motivations into clear content strategies

Ensure creative recommendations support both conversion goals and brand growth objectives

Shopper, Market & Competitive Research

Research products, categories, competitors, and shopper behavior to identify opportunities for differentiation

Analyze reviews, ratings, search trends, and market dynamics to understand purchase drivers and barriers

Evaluate competitive content and identify gaps that can be leveraged to improve performance

Use shopper insights to inform messaging, content structure, and creative priorities

Creative Brief Development

Turn business objectives, KPIs, and research findings into clear, actionable creative briefs

Define the role, purpose, and messaging priorities for each creative asset

Provide strategic recommendations on content hierarchy, claims, benefits, imagery, and storytelling approaches

Establish clear success metrics for creative initiatives

Cross-Functional Collaboration

Partner with account teams, designers, copywriters, photographers, and client stakeholders throughout the creative process

Present strategy recommendations and clearly communicate the rationale behind each decision

Collaborate with design teams to ensure creative execution aligns with approved strategy

Support internal planning discussions and client presentations with data-backed recommendations

Creative Performance & Optimization

Review creative content against shopper needs, brand priorities, visual clarity, and performance goals

Analyze testing results, performance metrics, and retailer insights to identify opportunities for improvement

Apply learnings from previous projects to continuously refine future creative strategies

Champion new tools, workflows, and best practices that improve creative effectiveness and efficiency

What We're Looking For

Experience

Experience in creative strategy, content strategy, shopper marketing, product marketing, brand strategy, eCommerce, or related fields

Experience developing consumer-focused content and messaging strategies

Experience working with multiple brands, categories, or clients preferred

Experience presenting strategic recommendations to stakeholders preferred

Skills & Competencies

Strong strategic thinking and problem-solving capabilities

Excellent research and analytical skills

Ability to transform complex information into clear creative direction

Strong writing, storytelling, and communication skills

Understanding of shopper behavior and online purchase decision-making

Ability to build structured creative briefs that guide execution

Strong creative judgment with an eye for hierarchy, messaging, clarity, and brand consistency

Nice to Have

Experience developing content for Amazon, Walmart, Target, or other retail marketplaces

Experience with PDP content, carousel design strategy, A+ Content, Brand Stores, or retail media creative

Familiarity with digital shelf analytics, conversion rate optimization, click-through rate analysis, and A/B testing

Experience working with CPG, food and beverage, beauty, baby, home, hardware, or lifestyle brands

Experience using AI tools to support content development, research, and workflow optimization

Tools You'll Use

Competitive analysis and shopper research tools

Figma and Adobe Creative Suite

Microsoft Office and Google Workspace

Excel and Google Sheets

ChatGPT, Claude, and other AI-powered research and workflow tools

ClickUp or similar project management platforms

What Success Looks Like

Creative strategies are grounded in shopper behavior, product truth, and business objectives

Designers and copywriters have clear direction before execution begins

Clients understand and trust the rationale behind creative recommendations

Content is aligned with retailer requirements and digital shelf best practices

Creative performance improves over time through testing, optimization, and continuous learning

Bluebird's standard for digital commerce creative continues to rise

• Portfolio Requirement
• Candidates selected to move forward in the interview process will be asked to provide a portfolio showcasing relevant work. Examples may include creative briefs, digital shelf content strategies, PDP/carousel recommendations, shopper marketing projects, content frameworks, or other work that demonstrates strategic thinking, problem-solving, and the ability to translate insights into creative direction.

Work samples may be anonymized as needed to protect confidential client information.

Our Commitment

We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.