CRM Manager

The purpose of this role is to shape and deliver the CRM Marketing Strategy, working closely with the Head of Digital Marketing and Business Development team to drive attributable demand generation, audience segmentation and data-led direct marketing.

Job Description:

Key responsibilities:

Act as the primary point of contact for assigned markets on all CRM initiatives

Translate regional CRM strategy into market-specific campaign plans

Lead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)

Work closely with strategy, creative, data, and development teams to ensure seamless delivery

Challenge and refine market briefs to ensure strategic alignment and effectiveness

Manage campaign timelines, approvals, and stakeholder communication

Monitor campaign performance and identify optimization opportunities

Ensure adherence to brand guidelines, data compliance, and governance frameworks

Must-Have Skills & Experience

Core Skills

Strong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)

Ability to translate business objectives into actionable CRM plans

Experience working across multi-channel CRM (Email, Push, Messaging platforms)

Solid stakeholder management and client-facing experience

Strong organizational skills with the ability to manage multiple markets and priorities

Strategic & Analytical Thinking

Ability to challenge briefs and provide strategic recommendations

Understanding of audience segmentation and personalization

Comfort with campaign performance metrics and optimization

Execution & Tools

Familiarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)

Understanding of campaign workflows, QA processes, and delivery timelines

Location:

Beirut

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent