hirly

Tiger Brands

Customer Manager: PnP & Massmart WC

GBO1

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at Tiger Brands first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included

Matched against 2.3M live jobs from 200,000+ employers in 200+ countries.

Tailor my resume for this job →

hirly's read of this role

Seniority
Lead / management
Country
ZA
Work mode
On-site / unstated
First seen by hirly
30 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

It's fun to work in a company where people truly BELIEVE in what they're doing!

You are accountable for developing, implementing and managing a defined regional customer or portfolio of customers’ strategy that is aligned to the national customer strategy. You own the customer relationship and use it to maximise and capitalise on sales opportunities. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets by building and maintaining successful, commercial business relationships. You are dedicated towards improving our sales capability and creating a great place to work.

WHAT YOU WILL DO

  • Analyse market and customer information and use available data tools to develop a customer specific sales strategy which is translated into robust sales activities.
  • Develop and manage a customer plan and defined customer activity grid for the channel / customer and communicate to all stakeholders.
  • Work with Customer Marketing to develop a defined customer or portfolio of customers’ investment strategy to deliver the budgeted volumes.
  • Develop a customer contact strategy and manage key customer relationships.
  • Negotiate, track and evaluate spend ensuring activity compliance and ROI.
  • Implement and manage customer initiatives in the commercialization of innovation projects.
  • Negotiate defined customer or portfolio of customers’ listings & launch support with relevant buyers. Control and implement the account promotional grid & budgeted spend.
  • Complete pre-& post evaluation of ROI of all account promotions to ensure maximum commercial effectiveness.
  • Communicate pricing & promo activities internally and externally to all stakeholders.
  • Implement and monitor co-ad spend in line with budget.
  • Work with Regional Sales Managers to ensure coverage of most important stores (without overlap).
  • Manage expenses and co-ad within agreed budget

WHAT YOU’LL BRING TO THE TABLE

Competencies

  • Influencing Others – you are customer relationship obsessed. You align with customers by using a strategic and consultative sales process to understand customers’ needs and exceed their expectations while growing each customer’s and the Tiger Brands business.
  • Owning It – you consistently demonstrate and proactively deliver a thorough understanding of category, competition and customer and you leverage networks to ‘make it happen’ for the customer.
  • Driving Long Term Results – you are fixated on hitting targets and delivering service to your customers. You can see beyond one customer or one point in time.
  • Developing Myself and Others –you find ways to grow and develop the sales capability of our teams.
  • Staying a Step Ahead – you have a comprehensive understanding of innovations that will elevate our game with our customers.

Experience

  • Over 3 years’ customer / key account / sales experience
  • Experience managing customer accounts & relationships
  • Finance sales experience (promotional budgets, trade budgets, revenue forecasting, etc.)

WHAT YOU WILL BE MEASURED ON

  • Overall net sales target and volume
  • Market share /forward share/ distribution
  • Customer profitability
  • POP effectiveness and pricing strategy
  • Customer Satisfaction
  • Effective cost containment
  • People Development (% of team meeting targets)

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

Original posting on Tiger Brands's site ↗

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job