Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. Affluent Segment Strategy

Develop and continuously refine the Affluent customer strategy

Translate segmentation insights into actionable business opportunities

Identify priority customer segments, life stages and value pools

Define customer growth, retention and Customer Lifetime Value strategies

Monitor market trends and competitor Affluent programs

2. Customer Insight & Analytics

Analyze customer portfolios, behaviors and commercial performance

Build customer segment business cases

Identify opportunities for: Upsell/Cross-sell, Retention, Repurchase, Referral

Generate actionable insights from customer and market data

3. Affluent Proposition Development

Design customer value propositions (CVPs)

Define offer architecture by segment

Develop life-stage-based solutions

• •Build proposition roadmap
• •Design segment-led engagement programs across key customer journeys (e.g. Onboarding, Anniversary, Life milestones, referral, etc.)

Job Requirements / Yêu cầu

• •5 – 7 years experience in Customer Marketing (Segmentation, Customer Growth, Loyalty)
• •Experience in driving Affluent customer is a preference
• •Strong analytical capability (Able to turn data into business actions)
• •Commercial Acumen (Able to identify customer value pools and growth opportunities)
• •Have ability to collaborate with different departments
• •Experience in Priority Banking/ Wealth Management is a plus

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.