Data Analyst, Casino Marketing

REQ15116 Data Analyst, Casino Marketing (Open)

POSITION SUMMARY:

The Data Analyst of the Casino Marketing Department which is responsible for Casino related Activations and Promotions. He/she is responsible for performing analysis, prepare reports and presentations for upper management and support operational units with related insights. Furthermore, he/she is involved in the maintenance, integrity, and the security of the membership database.

PRIMARY RESPONSIBILITIES: • Key Roles & Responsibilities Operational

Supports operational teams with tasks and requests

Generates and maintains reports and database administration

Designs and supports promotions, stage games and ad hoc games.

Analyzes data from the database and performs segmentation analysis for Marketing Bus

Monitors KPIs and delivers relevant reports

Creates Proforma Analysis

Develops campaigns, SMS and outbound sales lists

Assists in Marketing plan and budget Systems

Assists in Casino Management System configuration & maintenance

Performs UAT in cooperation with BU’s of all new casino systems through the Casino Management System SOP

Liaises with Business Processes and assists Marketing Compliance to maintain and prepare the Departmental Operational Manual and SOP of Casino Marketing

Establishes the operational procedures for Database Administration Team to ensure the membership database is well maintained and accurate KEY PERFORMANCE INDICATORS:

Quality of reports and data delivered

Achieves deadlines

Follows and develops workflow and SOPs

Training and UATs

Proper system configuration Page 2 QUALIFICATIONS: Education

Bachelor’s degree in a STEM (Science-Technology-Engineering-Mathematics) field, BI, Data Analysis, or any other relevant field

Post-graduate degree will be considered an advantage Skills / Competencies

Excellent knowledge of MS Excel in Data Analysis, Graphs & Charts, and Pivot Tables. Experience with VBA and macros is preferred

Knowledge of SQL. Additionally, knowledge of MS Access, Tableau, or other relevant software will be considered a plus

Knowledge and experience in Data Analysis and/or Machine Learning in Python and/ or R will be considered a plus.

Knowledge and understanding of casino games’ rules and relevant gaming regulations will be considered a plus

Strong problem-solving capability

Comprehensive planning and communication skills

Committed to self-development and the development of staff

Attention to detail

Fluent in spoken & written English

PERPERSONAL COMPETENCIES:

Achieves agreed objectives and accepts accountability for results

Displays a high commitment to delivering results

Leads others to achieve business objectives

Communicates effectively

Displays the highest level of integrity

Ability to maintain discretion

Self-motivated

Approachable