Developer GTM Strategy Manager

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

Austin, US

New York, US

San Francisco, US

About the Role

Cloudflare is looking for a Strategy Manager to join the Developer GTM Strategy & Incubation team. This person will help plan and execute high-priority GTM programs across Cloudflare, turning key market, events, and customer moments into coordinated engagement.

The Developer GTM Strategy & Incubation function exists to evolve the way the Developer GTM team works, designing systems, processes, and GTM motions that accelerate consumption at Cloudflare. A core part of that work is helping teams operate with shared context, clear priorities, strong execution, and consistent follow-through across varying cross-functional teams in GTM.

We're looking for someone with a strong background in strategy, business ops, or revenue ops. This is an ideal opportunity for someone who thrives in fast-paced environments, loves solving ambiguous problems, and can balance multiple priorities across cross-functional teams.

Responsibilities

Translate priorities into plans: Partner with Developer GTM leadership to turn strategic priorities into clear work streams, owners, milestones, decisions, and success measures.

Partner across high-priority GTM programs: Own or co-own planning and execution for programs such as Cloudflare Connect, SKO, Build Week-style initiatives, innovation weeks, enablement programs, leadership off-sites, and cross-functional planning cycles.

Build cross-functional alignment: Act as connective tissue across Developer GTM, Product, Marketing, Sales, Enablement, Growth, Community, technical teams, and other partners. Keep teams aligned on goals, sequencing, messaging, tradeoffs, and follow-through.

Narrative Building: Translate priorities into clear internal narratives, leader talking points, field enablement, team-wide updates, and practical guidance that helps teams understand what is changing and how to act on it.

Support broader Strategy & Incubation work: Lead high-priority projects across Developer GTM, support team planning and process improvements, and incubate new motions until they are clear, measurable, and ready for durable ownership.

Examples of projects this person may own

Build the Developer GTM strategy and execution plan for Cloudflare Connect or SKO.

Create the planning rhythm, narrative, and follow-up model for a Build Week-style program.

Partner with Enablement to turn a leadership priority into field-ready messaging, manager guidance, and follow-up actions.

Create a cross-functional operating plan for a priority GTM initiative spanning Product, Marketing, Sales, and technical teams.

Build a lightweight process for leadership planning, stakeholder updates, decision tracking, and retrospectives.

Desirable Skills, Knowledge, and Experience

At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply.

6+ years of experience working in roles like GTM strategy, business operations, chief of staff, strategic programs, consulting, or a similar cross-functional role.

Experience driving complex initiatives across Sales, Product, Marketing, Enablement, technical teams, and executive stakeholders.

Strong judgment and the ability to simplify ambiguity into a practical plan.

Excellent written and verbal communication skills, including the ability to turn leadership direction into clear narratives, operating plans, and stakeholder updates.

Strong program management skills, including ownership of timelines, work streams, dependencies, risks, readouts, and follow-through.

Experience planning or leading high-impact GTM programs such as SKOs, customer events, launches, enablement programs, leadership off-sites, or cross-functional planning cycles.

High ownership and strong bias for action. This person should be comfortable pushing work forward without perfect information and aligning teams without direct authority.

Strong business acumen and comfort using data to define success metrics, track impact, and make tradeoffs.

Curiosity about technical products, developer platforms, consumption-led GTM motions, and how Cloudflare brings new ideas to market.

What Success Looks Like

High-priority Developer GTM programs have clear goals, owners, narratives, timelines, and follow-through.

Developer GTM leadership has a trusted partner who can turn priorities into coordinated cross-functional execution.

Events, enablement, communications, and internal initiatives are connected to the broader GTM strategy instead of operating as disconnected projects.

Cross-functional partners understand what Developer GTM is prioritizing, why it matters, and what they need to do next.

Ambiguous priorities move into execution faster, with clearer ownership, cleaner stakeholder alignment, and better organizational learning.

Compensation

Compensation may be adjusted depending on work location.

For Bay Area based hires: Estimated annual salary of $161,000 - $221,000

For NYC based hires: Estimated annual salary of $153,000 - $210,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Commuter Spending Accounts

Fertility & Family Forming Benefits

On-demand mental health support and Employee Assistance Program

Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance

Life & Accident Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave

Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale techno