Digital Marketing Analyst

Digital Marketing Analyst

About QualMinds:

We at QualMinds design & develop world-class digital products and custom software for Startups, Scale-ups & Enterprises with our world-class engineering team.

We assemble a great team of frontend, backend, full-stack, QA automation, UI/UX, DevOps, data science, machine learning, and agile experts to help our clients propel their pursuit of digital excellence.

Our engineering community at QualMinds is always passionate about building customer-centric software with the highest quality, performance, security, scalability, and lowest failure rates.

Role: Digital Marketing Analyst

Experience: Fresher

Location: Hyderabad (WFO)

As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.

Roles & Responsibilities:

• •Manage social media Pay-Per-Click (PPC) campaigns
• •Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
• •Monitor digital trends, emerging technologies, and risks
• •Regularly provide feedback and insights gained in support of business objectives
• •Develop web measurement strategies and reporting of key business metrics
• •Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
• •Create and maintain metrics and reports on marketing campaigns
• •Monitor campaign results, analyze key metrics and optimization results

Skills & Qualifications

• •Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.
• •Experience in digital marketing or the automotive vertical desired
• •Strong communication skills
• •Min 1 year of experience with Google AdWords, a plus
• •Proficiency in Microsoft Office, required
• •Strong quantitative skills required to analyze and optimize campaign performance
• •Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
• •Must be results driven, have obsessive attention to detail and be a team player
• •Passion in digital marketing.
• •Ability to think creatively and identify and resolve problems
• •Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• •Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
• •Excellent analytical and organizational skill sets
• •Highly organized and detailed oriented
• •Adapt to Learn new platforms as per client requirements is a plus.