Digital marketing expert (Part-time, Equity only)

Digital Marketing ExpertEquity-Based Founding Role | KefiloAbout Kefilo

Kefilo is a NutritionTech and personalised wellness transformation company combining functional nutrition, food science, fitness, mental wellness, technology, data and intelligent food manufacturing.

We are building a Nutrition Intelligence Engine and a premium 90-day transformation ecosystem designed around personalised nutrition, lifestyle transformation and measurable outcomes.

Role Overview

We are looking for a Digital Marketing Expert to build and lead Kefilo's digital growth engine.

The role will cover digital strategy, content, performance marketing, lead generation, funnels, conversion, social media, analytics and customer acquisition. The objective is to build a predictable and scalable system that converts the right audience into qualified leads, customers and long-term Kefilo users.

Key Responsibilities1. Digital Growth Strategy

Develop Kefilo's overall digital marketing and growth strategy.

Define target customer segments, positioning, messaging and acquisition channels.

Build monthly and quarterly growth plans aligned with business objectives.

Identify new digital acquisition opportunities.

2. Performance Marketing

Plan, launch and optimise campaigns across Meta, Google and other relevant platforms.

Manage campaign objectives, audiences, creatives, budgets and conversion tracking.

Continuously improve CPL, CAC, conversion rates and ROAS.

Conduct A/B testing across creatives, audiences, landing pages and offers.

3. Lead Generation & Conversion

Build systems for generating qualified leads for Kefilo's 90-day transformation programs.

Develop landing pages, lead forms, WhatsApp flows and conversion journeys.

Create lead qualification and nurturing systems.

Work with the sales/operations team to improve lead-to-customer conversion.

4. Marketing Funnel & Automation

Design complete customer funnels from awareness → lead → consultation → conversion → onboarding → retention.

Build automated follow-up and nurturing workflows.

Integrate CRM, WhatsApp, email, forms, analytics and other marketing tools.

Track customer movement through every stage of the funnel.

5. Content & Social Media

Develop Kefilo's content strategy across Instagram, YouTube, LinkedIn and other relevant platforms.

Create content frameworks around nutrition, gut health, fitness, transformation, functional foods and lifestyle.

Coordinate with designers, video editors, nutritionists, fitness experts and creators.

Develop short-form videos, educational content, transformation stories and founder-led content.

6. Brand & Positioning

Strengthen Kefilo's premium NutritionTech positioning.

Develop clear messaging for different customer segments and programs.

Ensure consistency across advertisements, social media, website, landing pages and customer communication.

Build trust through evidence, expertise, customer outcomes and product innovation.

7. Influencer & Creator Growth

Identify and build relationships with relevant nutrition, fitness, wellness, lifestyle and professional creators.

Develop influencer/affiliate campaigns and measurable collaboration models.

Track leads, conversions and revenue generated through creators.

Build a repeatable creator acquisition system.

8. Analytics & Growth Intelligence

Set up and monitor marketing dashboards and KPIs.

Track traffic, leads, CPL, CAC, conversion rates, retention, revenue and campaign performance.

Analyse customer behaviour and identify funnel bottlenecks.

Use data to continuously improve marketing decisions.

9. Growth Experiments

Test new acquisition channels, offers, campaigns, partnerships and content formats.

Identify scalable growth loops and referral mechanisms.

Conduct structured experiments and document learnings.

Build repeatable systems instead of relying only on individual campaigns.

10. Cross-Functional Growth

Work closely with the Founder, Product, Nutrition, Fitness, Operations and Sales teams.

Translate customer and market insights into product and marketing improvements.

Support launches of new nutrition products, transformation programs and digital offerings.

Contribute to Kefilo's long-term growth and commercial strategy.

Ideal Candidate

3+ years of hands-on digital marketing/growth experience preferred.

Strong experience with Meta Ads, Google Ads, social media and performance marketing.

Proven experience building lead-generation and conversion funnels.

Strong understanding of CAC, CPL, ROAS, conversion rates and marketing analytics.

Experience with CRM, WhatsApp automation, email marketing and marketing automation tools.

Strong content strategy and social media understanding.

Experience with health, wellness, nutrition, fitness, FoodTech or premium consumer brands is an advantage.

Strong analytical and experimentation mindset.

Ability to execute independently rather than only provide strategic advice.

Entrepreneurial mindset and willingness to take long-term ownership.

Engagement

Equity-based founding position.

Part-time contribution: approximately 20–25 hours/week.

Remote/hybrid engagement.

No fixed salary at the current stage.

Fixed compensation will be introduced after funding and revenue stabilisation.

Equity will be based on expertise, contribution, responsibility, commitment and long-term ownership.

Core founding members will follow a 5-year vesting structure.

Key Outcome

Build a scalable digital growth engine for Kefilo that consistently generates qualified customers through performance marketing, content, funnels, automation, creator partnerships and data-driven growth systems.