Digital Marketing Intern

Growth Marketing Executive (Fresher)

🔍 Job Summary

We are looking for a Growth Marketing Executive (Fresher) to support mobile app growth through Google Ads, App Store Optimization (ASO), and AI-powered marketing tools. This role is ideal for candidates who want to build a career in app marketing, performance marketing, user acquisition, and data-driven growth. The candidate will work closely with cross-functional teams to drive app visibility, installs, and engagement while leveraging modern AI tools to improve marketing efficiency and decision-making.

🧩 Key Responsibilities

• •Assist in managing Google App Campaigns, including campaign setup, asset coordination, optimization, and performance monitoring.
• •Support App Store Optimization (ASO) activities, including keyword research, metadata updates, competitor analysis, and store listing improvements.
• •Utilize AI-powered tools for keyword research, ad copy generation, campaign insights, creative ideation, and marketing workflow optimization.
• •Monitor and analyze key performance metrics such as installs, CPI, conversion rates, retention, and campaign spend.
• •Ensure alignment between advertising creatives, messaging, and app store listings to maximize conversion rates.
• •Coordinate with Design, Content, ASO, and Data teams to execute app growth initiatives effectively.
• •Prepare weekly and monthly performance reports with actionable insights and recommendations.
• •Leverage AI-driven analytics and automation tools to identify growth opportunities and improve marketing efficiency.
• •Conduct market and competitor research using AI and traditional research methods to support user acquisition strategies.
• •Stay updated with Google Ads, Play Store policies, ASO best practices, and emerging AI technologies relevant to mobile app growth.
• •Ensure compliance with Google Ads and Play Store policy guidelines.

🎓 Requirements

• •Fresher or up to 1 year of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related field.
• •Basic understanding of digital marketing concepts, mobile applications, and online advertising platforms.
• •Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar productivity and marketing tools is preferred.
• •Strong analytical and problem-solving mindset with attention to detail.
• •Comfortable working with data, reports, and performance metrics.
• •Good communication and coordination skills.
• •Eagerness to learn app growth, performance marketing, ASO, and AI-driven marketing practices.
• •Bachelor's degree in Marketing, Business, Computer Applications, IT, or a related field is preferred.

🌟 What You'll Learn

• •Mobile App Growth & User Acquisition
• •Google Ads & Performance Marketing
• •App Store Optimization (ASO)
• •Marketing Analytics & Reporting
• •AI-Powered Marketing Workflows
• •Data-Driven Decision Making
• •Mobile Growth Strategy & Experimentation