Digital Marketing Manager

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne , Sydney or Brisbane .

What You’ll Do:

In this role, the primary responsibilities include (but are not limited to):

Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:

LinkedIn paid campaigns and social media activation

Display advertising

Content syndication programs

Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution

Support campaign setup for events, webinars, and regional initiatives

Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences

Email marketing (customer and prospect newsletters)

Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel

Partner with regional stakeholders to ensure relevance of messaging and segmentation

Website & Content Operations: Maintain and update regional website content (EN-SG site), including:

Publishing blogs and landing pages

Applying localised links, content and CTAs for demand generation

Ensure website supports SEO, conversion optimisation, and campaign alignment

Paid Media & Agency Management: Oversee paid search in partnership with agencies:

Monitor weekly performance and identify anomalies

Lead monthly performance reviews with agency partners

Collaborate with agencies to improve campaign structure, targeting, and ROI

Account-Based & Display Marketing

Manage always-on 6sense display campaigns across ANZ and India

Optimise creative, audience segments, and spend allocation

Refresh ad creatives and messaging periodically to maintain performance

Content Syndication Programs:

Own execution and performance tracking of vendors

Ensure campaigns are fully activated across regions (ANZ, India)

Identify and resolve budget underutilisation and delivery gaps

Align with sales and marketing ops to ensure proper campaign tracking

Budget Management & Reporting: Manage regional digital marketing budgets, including:

Monthly accruals and spend tracking

Quarterly budget adjustments and forecasting

Ensure accurate invoice processing and vendor management

Provide regular reporting on:

Campaign performance

Budget utilisation

Pipeline contribution and influence

You’ll Bring

5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)

Strong experience across:

Paid media (LinkedIn, Google, programmatic)

Email marketing and automation

Content syndication and demand generation

Account engagement strategies

Proven ability to manage regional campaigns across multiple markets

Strong commercial mindset with ability to connect marketing activity to pipeline outcomes

High attention to detail with strong operational execution skills

Technical Expertise in

CRMs (eg. Salesforce),

CMS (eg. Wordpress)

Analytics platforms (eg. Tableau)

GA4

Advertising platforms: Google ads, Meta, LinkedIn & 6Sense

Experience with SEMRush, design tools and 6Sense ABM a bonus

What Success Looks Like

Campaigns are consistently optimised and delivering against pipeline targets

Budgets are fully utilised with minimal under/overspend

Regional programs are executed with local relevance while aligned to global strategy

Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels

Clear visibility into performance, with data-driven decision making

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Australia.

#LI-KC1

#LI-Hybrid

Working at Genesys

• •AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
• •A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• •Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• •Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• •Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

Our Talent Acquisition team reviews your application with the hiring team.

A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

Next, you'll meet the hiring manager and other members of the interview team.

We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities .

Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com .

You can expect a response within 24–48 hours. To help