Digital Marketing Manager

About Payscale

Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For more than 20 years, Payscale has combined trusted market data with AI-powered technology to deliver actionable insights that turn pay from a cost into a catalyst for growth. The Payscale Intelligence Cloud portfolio of solutions — Ascent, JobNav, and Paycycle — empower top companies and businesses like Cintas, Leidos, Chipotle, Ohio State University, and TJX Companies.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com .

Job Summary

Payscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis.

You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both.

This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc.

What You'll Do

Attract — Search & Visibility

Own on-page and technical SEO strategy across payscale.com : keyword strategy, content structure, internal linking, site health

Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves

Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly

Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one

Engage & Convert — Site-Wide Performance & CRO

Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign

Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue

Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants

Work directly in Webflow to implement data-driven tests, updates, and optimizations

Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type

Measurement, Reporting & AI-Accelerated Analysis

Own web analytics and reporting for site-wide performance (GA4 + GTM)

Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide

Use AI tools to accelerate analysis, surface insights, and speed up reporting

Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)

Deliver consistent reporting and recommendations to marketing leadership

Cross-functional Collaboration

Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences

Help drive a more data-driven, AI-assisted way of working across the web and marketing teams

What We're Looking For

4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance

Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)

Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting

Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow

Experience analyzing and optimizing site performance by traffic source, persona, or segment

Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.

Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus

Experience with session recording and heatmapping tools

Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)

B2B SaaS experience is highly preferred

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.

Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

Data informed decision making.

Customer first. Always.

Succeed together.

Relentless about results. Obsessed with excellence.

Lead the change. Shape the standard.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

Monthly company All Hands meetings

Regular opportunities for executive leadership exposure through things like AMAs

Access to continued learning & development opportunities

Our commitment to a continuous feedback culture which allows us to drive performance and career growth

A growing network of Employee Resource Groups

Company sponsored volunteer hours

And more!

Our more standard benefits

Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work

14 Paid Company Holidays, includes 2 floating holidays (you choose!)

A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale

Unlimited infertility coverage benefits through our medical plans

Additional supplemental health benefits offered to you and your family

401(k) retirement program with a fully vested immediate company match

16 weeks of paid parental leave for birthing and non-birthing parents

Health Savings Account (HSA) options and company contributions each pay period

Flexible Spending Account (FSA) options for pre-tax employee allocations

Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, s