Digital Marketing Specialist - Institutes Only

JD: Digital Marketing Specialist - Institutes Only

Department: Marketing & Admissions

Location: Peenya, Bengaluru, Karnataka

Employment Type: Full-Time

Reporting To: Head – Marketing & Admissions

About AIMS Institutes

AIMS Institutes is a premier higher education institution in Bengaluru with over three decades of excellence in teaching, research, innovation, and student development. Offering a wide range of Undergraduate, Postgraduate, and Doctoral Programs, AIMS is committed to creating future-ready professionals through academic excellence, industry engagement, and experiential learning.

As part of our continued growth and digital transformation journey, we are looking for a creative, analytical, and results-oriented Digital Marketing Specialist to strengthen our online presence, generate quality student leads, and enhance institutional brand visibility.

Position Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns that support student admissions, brand awareness, and stakeholder engagement. The role requires expertise in digital advertising, social media marketing, content creation, SEO, lead generation, and analytics within the education sector.

The ideal candidate should possess strong knowledge of student recruitment strategies, admission cycles, digital marketing platforms, and emerging trends in higher education marketing.

Key Responsibilities

1. Digital Marketing & Campaign Management

Develop and execute digital marketing campaigns to drive student inquiries and admissions.

Manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.

Monitor campaign performance and continuously optimize for lead quality, conversions, and ROI.

Support seasonal admission campaigns and promotional initiatives for all academic programs.

2. Lead Generation & Student Recruitment

Generate quality leads through digital channels and ensure effective lead nurturing strategies.

Create and optimize landing pages, lead forms, and conversion funnels.

Work closely with the Admissions Team to improve lead-to-enrollment conversion rates.

Track admission campaign effectiveness and provide actionable insights.

3. Social Media & Content Marketing

Manage and grow AIMS Institutes' social media presence across various platforms.

Create engaging content including posts, reels, videos, blogs, testimonials, success stories, and event promotions.

Develop monthly content calendars aligned with institutional objectives.

Enhance student, alumni, and faculty engagement through digital storytelling.

4. Website Management & SEO

Maintain and regularly update the institutional website.

Implement SEO best practices to improve search engine rankings and organic traffic.

Conduct keyword research, competitor analysis, and content optimization.

Ensure website content remains current, engaging, and conversion-focused.

5. Analytics & Performance Tracking

Monitor digital marketing KPIs using Google Analytics, Google Search Console, Meta Business Suite, and other reporting tools.

Generate weekly and monthly performance reports.

Analyze user behavior, traffic trends, lead sources, and campaign effectiveness.

Recommend data-driven improvements for digital initiatives.

6. Email, WhatsApp & CRM Marketing

Execute targeted email marketing and WhatsApp communication campaigns.

Support automation workflows for inquiry management, admission reminders, webinars, and events.

Maintain lead databases and ensure CRM data accuracy.

Coordinate with admissions counselors for effective lead follow-up.

7. Online Reputation & Brand Management

Monitor institutional presence across Google Reviews, education portals, and social media platforms.

Respond to online inquiries, reviews, and engagement opportunities professionally.

Promote institutional achievements, rankings, placements, events, and academic accomplishments.

Support branding initiatives that enhance institutional credibility and visibility.

Desired Education Sector Knowledge

Candidates should possess knowledge of:

Higher education admission cycles and student recruitment processes.

Undergraduate and Postgraduate program marketing.

Education-focused platforms such as Shiksha, Collegedunia, Careers360, GetMyUni, and similar portals.

Student behavior and decision-making trends.

Digital marketing strategies used by leading colleges, universities, and educational institutions.

Institutional rankings, accreditation systems, and brand positioning.

Qualifications

Essential

Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

Minimum 3–5 years of experience in Digital Marketing.

Strong understanding of digital advertising platforms and marketing automation tools.

Preferred

Experience in the Education, EdTech, Higher Education, or Training Industry.

Certifications in:

Google Ads

Google Analytics

Meta Blueprint

HubSpot

SEO & Digital Marketing Platforms

Required Skills & Competencies

Technical Skills

Google Ads & Performance Marketing

Meta Advertising (Facebook & Instagram)

Search Engine Optimization (SEO)

Google Analytics & Search Console

Social Media Marketing

Content Creation & Copywriting

Email Marketing Automation

CRM Management

WordPress / CMS Platforms

Canva, Adobe Creative Suite, or Similar Design Tools

Professional Competencies

Strong Communication Skills

Creative Thinking & Innovation

Analytical & Data-Driven Approach

Attention to Detail

Time Management & Multitasking

Problem-Solving Ability

Team Collaboration

Ownership & Accountability

Adaptability in a Fast-Paced Environment

Key Performance Indicators (KPIs)

Student Lead Generation Targets

Cost Per Lead (CPL) Optimization

Lead-to-Admission Conversion Rate

Website Traffic Growth

Organic Search Ranking Improvements

Social Media Growth & Engagement

Campaign ROI & ROAS

Email Marketing Performance Metrics

CRM Lead Management Effectiveness

Brand Visibility and Online Reputation Scores

Join AIMS Institutes and play a key role in shaping the future of education through innovative digital marketing strategies and student engagement initiatives.