Director, Field Marketing - Academia & Government (EMEA)

We are seeking a creative and execution-driven Director of Field Marketing to lead our EMEA regional marketing strategy to drive brand engagement and leads from the library and academic markets using a mix of tradeshows, digital marketing, and proprietary events.

This leader will own field marketing across EMEA, with a strong focus on Account-Based Marketing (ABM) and pipeline creation and acceleration, while also scaling a flagship proprietary events program which will be a must-attend experience for librarians, researchers, and academic leaders.

This role is both strategic and hands-on, requiring deep expertise in regional demand generation, global coordination, event brand building, and audience-centric experiences tailored to the unique needs of academia.

About You – experience, education, skills, and accomplishments

10+ years in B2B marketing , with a strong focus on field marketing and events

Proven success managing and leading marketing teams in a global organization

Demonstrated expertise in Account-Based Marketing (ABM) at scale

Track record of building and executing large-scale events or conference strategies

Experience marketing to academic, research, or library audiences strongly preferred

Experience in organizing/running a customer advisory board

Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience

Skills & Capabilities

Strategic thinker with the ability to translate vision into execution

Strong commercial acumen with a focus on pipeline and revenue impact

Deep understanding of regional market dynamics in EMEA

Expertise in event marketing, brand building, and audience engagement

Excellent stakeholder management and cross-functional leadership skills

What will you be doing in this role?

EMEA Field Marketing Leadership

Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets

Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting

Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion

Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base.

Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing

Drive account-based marketing (ABM) programs targeting key academic institutions, consortia, and government organizations

Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI

Lead the proprietary Clarivate event “brand” designed specifically for the EMEA region covering:

Curate thought leadership programming , including:

Elevate event experiences through:

Community-driven content

Networking and peer exchange

Strategic partnerships with institutions and associations

Account-Based Marketing (ABM)

Design and scale a regional ABM strategy with for EMEA

Partner with Sales Development Representatives (SDRs), Sales, and Digital teams to orchestrate high-value engagement with named accounts

Leverage intent data, segmentation, and personalization to improve account penetration and deal velocity

Integrate ABM efforts across events, content, and digital channels

Cross-Functional & Global Collaboration

Partner with:

Global demand generation and digital marketing teams

Product marketing and content teams

Sales and SDR leadership

Ensure strong alignment between global campaigns and regional execution

Collaborate with North America and APAC teams to scale best practices globally

Team Leadership & Development

Foster a culture of data-driven decision-making, accountability, and innovation

Establish repeatable processes and playbooks for scaling programs globally

About the Team

This role will lead a team of 5 Field Marketing Managers within our A&G segment based across the EMEA region.

Hours of Work

Full-time, permanent role based out of our London office on a hybrid basis, 2 days per week in the office.

At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.