Director, Insights

Apartment Therapy was originally launched in 2001 by interior designer Maxwell Ryan (nicknamed “The Apartment Therapist”) as a weekly newsletter for clients. We officially became an independently-owned company in 2004, and since then Apartment Therapy Media has grown to become the only media group dedicated to life at home. We are committed to teaching our audience real-life solutions by giving them tools to create happy, healthy homes through our award-winning brands: Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Together, our portfolio engages a monthly audience of 47 million users across platforms, while our dedicated team of over 140 professionals collaborates from our sunny New York City office and locations across the U.S. and around the globe.

Apartment Therapy Media is looking for a Director, Insights to lead the research and insights function across Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. This is a hands-on role for someone who has experience in consumer research and sales enablement in a media or publishing environment and is excited to turn audience data into revenue. You'll drive our thought leadership agenda, identifying whitespace and developing the custom research, white papers, and insights initiatives that keep us ahead of the market and open doors with new and existing partners. Plus, you’ll develop the insights that our organization relies on every day, building data-backed rationales behind RFP responses and sales pitches, shaping how our brand story gets told across every client-facing touchpoint, and collaborating with various teams across AT Media.

Accountabilities :

Own Apartment Therapy Media's thought leadership roadmap, from identifying whitespace opportunities to developing and executing custom research, white papers, webinars, and other programs that strengthen our market position and drive revenue

Proactively identify emerging consumer, cultural, and industry trends, translating them into audience narratives and informing sales opportunities that position Apartment Therapy Media ahead of the market

Enable the revenue team to close direct sales business by building data-backed campaign rationales for RFP responses and sales pitches that demonstrate audience fit and performance potential to prospective partners

Use audience insights to develop Apartment Therapy Media's brand narrative into sellable formats across client-facing materials including general presentations, one sheets, custom meeting decks, our corporate website, media kits, case studies, and research reports

Work with clients and vendors to execute, analyze, and create materials summarizing campaign brand lift studies

Lead the development and analysis of reader surveys and related sales materials (decks, one-sheets, etc) utilizing tools such as Survey Monkey

Manage and grow Apartment Therapy Media's Home Team reader panel as a proprietary research asset, from recruitment through ongoing surveying

Own the company’s relationships with all research vendors including Nielsen, DISQO, and Collective Audience. Stay up to date on new offerings from these partners, conduct trainings, and manage the research budget

Collaborate with departments across the company, including Content and Product, to lead audience research for special projects and new initiatives

Work with SVP, Marketing & Brand Strategy on insights efforts focused on long-term revenue and readership growth

Requirements:

8-10+ years of experience in consumer insights, audience research, or sales research, preferably within media or publishing

Proven experience developing thought leadership programs, including custom research, trend reports, white papers, and/or other client-facing insights initiatives

Strong storytelling skills with the ability to translate complex data into compelling narratives

Experience supporting revenue-driving organizations

Expertise with syndicated research tools and audience measurement platforms (e.g., Nielsen, DISQO, or similar)

Experience designing, fielding, and analyzing quantitative and qualitative consumer research

Demonstrated ability to identify emerging consumer and cultural trends and translate them into actionable business opportunities

Exceptional communication skills, with experience creating client-facing decks and reports

Strong project management skills

Proficiency with Keynote, Google Workspace, and survey platforms such as SurveyMonkey

Bachelor's degree or equivalent experience

Genuine affinity for home, design, food, and lifestyle content is a plus

Salary range: $115,000 - $125,000 annually

The above represents the expected salary range for this role. Ultimately, compensation is determined by level of experience and other job-related factors.

Apartment Therapy Media is an equal opportunity employer that works to foster diversity and inclusion. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, gender identity, orientation, religion, parental status, or any other status protected by the laws or regulations in the locations where we operate. We encourage people from all backgrounds to apply.