Director, Marketing EMEA

Job Title: Director Marketing, EMEA

Department: EMEA

Reporting to: President EMEAI

Location: London

Overall Purpose of the Role

Develop regional Marketing & CRM strategy and implement tactical plans that meet and exceed company expectations across the EMEAI zone. Develop and deliver marketing strategies including CRM, partnerships, events, print, digital, and advertising that support the region's commercial and brand goals

Key Responsibilities and Duties

Drive all marketing activity across the varying operating models within the region including DOS retail, Franchise and Wholesale, ensuring we are delivering against Global Marketing Directives and local market requirements.

Develop strategic and tailored marketing plans in order to support both the brand and commercial goals of the company and region

Create strategic plans to manage marketing operating budgets and allocation in conjunction with the relevant budget holders

Oversee development of CRM program tools and regional tactics

Work closely with CRM Manager to develop regional strategies, built with customer-centric findings and data

Oversee development of partnerships to elevate brand positioning and drive new client acquisition

Oversee development of special experiences & events strategy

Oversee media planning

Establish and maintain relationships with industry influencers and key strategic partners including department stores, JV and Franchise partners

Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets

Establishes and maintains a consistent corporate image throughout all marketing activity, promotional materials, and events

Monitors competitor products, sales and marketing activities

Guides preparation of marketing activity reports and presents to executive management

Analyzes and controls expenditures of division to conform to budgetary requirements

Share the Marketing & Communications strategy with franchise and JV PR teams to support, establish and increase brand awareness in local markets; providing press releases, strategy memo’s, celebrity images

Develop and maintain strong relationships with key wholesale partners to ensure that they in turn are fully aware of the brands Marketing strategy and that the brand is fully supported by the wholesale partner within their business to maximize exposure for the brand

Work closely with the regional PR teams in the respective markets to ensure a synergy between PR and Marketing strategies to best impact the respective markets

Skills, Experience and Qualifications

Graduate caliber individual

Advanced level Excel, PowerPoint and Microsoft Office

Experience working with CRM systems would be an advantage

Multiple European Languages would be advantageous

The candidate must have significant previous experience working within a Luxury Fashion Company within a senior marketing role. To be able to show that they have been able to deliver against marketing strategies, manage and work within budgets, identify and develop innovative marketing strategies, strong awareness of retail and brand strategies and have proven track record of people management within their past roles

To have a solid understanding of CRM and database managements and to be able to contribute towards future CRM strategies and programs

To have had a solid marketing experience working in multiple countries and across regions and have a clear understanding of different cultures and the need to tailor marketing strategies in line with differing cultural and business needs

The ability to inspire and motivate a team

Excellent all-round Marketing and Brand Development to implement strategic projects

Excellent time-management skills and the ability to work on more than one project at a time and to interface with different departments internally as well as externally. Budget management

Clear and precise presentation and project management skills

Creativity, imagination and strong awareness of the fashion and luxury goods sector

Precision, thoroughness, strategic analysis and problem-solving skills

Flexibility, determination, enthusiasm and the ability to cope well under pressure

Must have excellent communication and negotiating skills

Must be able to represent the brand within the region

The ability to manage multiple and complex projects within tight timelines

The ability to articulate brand vision and marketing strategy in a way that will inspire and motivate a team and focus their energy on achieving business goals

Characteristics Required

• •A sense of urgency and ability to deal swiftly with changing needs
• •Team player
• •Highly organized with an ability to multi task
• •Innovative and proactive, with a “can do” approach

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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

80,000.00 - 88,000.00 GBP