Director of Content (Asset Management Industry Exp. Required)

Why Great Gray?

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.

The Role

Great Gray is looking to add a Director of Content to our Marketing team. This role owns the editorial engine and content inventory that turns marketing intelligence into published assets. Reporting to the CMO, the Director of Content is the thought leadership production layer of the organization — taking positioning from Product Marketing and campaign briefs from Demand Gen and RPAG Growth, and producing the written content that fuels the entire demand generation machine across both the Great Gray Trust Company and RPAG brands. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate comes out of the financial services industry, ideally with deep experience in the defined contribution space from an asset manager, consultancy, broker-dealer, or similar firm.

Location

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities

Own editorial strategy and the content calendar across both Great Gray Trust Company (GGTC) and Retirement Plan Advisory Group (RPAG) brands

Produce long-form content assets including whitepapers, e-books, guides, and research reports (e.g., CIT Clarity Series, Private Markets, Fiduciary Forum)

Produce short-form content including blog posts and newsletter content on a consistent cadence for both brands

Govern brand voice and manage compliance review for all published content

Build and manage the outsource layer: brief, QA, and maintain feedback loops with FinServ specialist freelance writers and AI-assisted draft workflows

Measure content performance and contribute to content-to-MQE attribution reporting

Maintain RPAG monthly content cadence: blogs, toolkits, newsletter, and member spotlights

Maintain GGTC monthly content cadence: thought leadership, distributor briefs, executive blog posts, and newsletter

Produce cross-brand content series including CIT Clarity Series, Private Markets whitepaper, and Fiduciary Forum

Produce campaign-specific content — scripts, webinar content, infographics — to support growth and demand gen campaigns

Complete other related duties as assigned

Qualifications & Experience

Bachelor’s degree and 8+ years of content or editorial experience, with financial services or retirement/Defined Contribution (DC) plan industry expertise

Demonstrated editorial management skills: ability to maintain a cross-brand content calendar and manage competing priorities from multiple internal stakeholders

Experience briefing, QA-ing, and managing freelance writers and/or content agencies

Working knowledge of regulatory review requirements for financial services content

Ability to maintain distinct brand voices for multiple entities (institutional vs. advisor-enablement audiences)

Strong writing, editing, and storytelling skills across long- and short-form formats

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Comfortable navigating ambiguity.

Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.

Base Pay Range*

$150,000-$175,000

*This base pay range is subject to change and may be modified in the future.

The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.