ASM Global
Director of Corporate Partnership Sales & Activation
Save Mart Center Fresno, CA
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- Seniority
- Director
- Stated salary
- $68,640 – $85,000 per year
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 27 Sept 2026
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the posting
- POSITION: Director of Corporate Partnership Sales & Activation
- DEPARTMENT: Sales
- REPORTS TO: GM
- FLSA STATUS: Salaried, Exempt
Legends Global, the premier partner to the world’s greatest live events, venues and brands, provides management services for Save Mart Center, a 15,000-seat multipurpose arena owned by California State University, Fresno.
- Summary
- The Director of Sales will plan, direct, and implement sponsorship sales. The Director of Sales will focus on cultivating new sponsorship business for Save Mart Center, in addition to maintaining and growing the current client base and ensuring client satisfaction. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance many tasks in a fast-paced
- environment.
- Essential Duties and Responsibilities
- Establish and deliver on sponsorship sales goals to increase and improve the Save Mart Center
- profitably while driving annual recurring net revenues.
- Develop and execute sales plans and programs, both short and long range, to ensure the
- growth and expansion of revenues.
- Research, analyze and monitor financial, technological and demographic factors to ensure
- that market opportunities are maximized.
- Develop and recommend pricing strategies for the organization that drive sustainable,
- profitable growth in sponsorship over the short, medium and long run.
- Prepare bi-weekly reports on sales revenue pipeline and projections.
- Utilize the Company’s preferred CRM platform to determine best contacts, strategies, and
- solutions for prospective sponsors.
- Conduct market analysis and devise strategies for generating new business.
- Develop new accounts, maintain existing accounts, and implement sales strategies to achieve
- revenue goals and maximize profits for the arena while maintaining client satisfaction.
- Prepare and deliver oral presentations internally and externally as appropriate.
- On occasion, work extended and/or irregular hours including nights, weekends and holidays.
- Other duties as assigned.
- Supervisory Responsibilities
- None at this time but it is expected that the right individual will grow and expand the department over time with successful performance serving as the driver of this expansion.
- Qualifications
- To perform this job successfully, this individual must be able to perform each essential duty
- satisfactorily. The requirements listed below are representative of the knowledge, skill,
- and/or ability required. Reasonable accommodations may be made to enable individuals
- with disabilities to perform the essential functions.
- Ability to travel via air and auto required
- Must be able to maintain a productive, team-oriented relationship with staff, clients and
- client agencies.
- Education and/or Experience
- Bachelor’s degree in marketing, Business Administration or a related field from an accredited
- four-year college or university
- Minimum of five (5) years in the field of venue, property or rights holder sponsorship sales;
- or an equivalent combination of education and experience.
- Skills and Abilities
- Demonstrate knowledge and experience in the principles, practices, and terminology of
- sponsorship sales.
- Strong communication and presentation skills both written and oral, with a proven ability to
- listen attentively and adapt messaging to different audiences.
- Proven ability to drive a sale from prospecting and presenting through closing, including
- experience managing high-level negotiations with C-suite executives and securing large dollar sponsorships.
- Actively listen to client needs, ask clarifying questions, and translate those insights into
- tailored sponsorship solutions that align with the client’s business objectives.
- Solve practical problems and deal with a variety of complex variables in selling and servicing
- sponsor partners.
- Operate a personal computer using Windows 2000, Power Point, Word, Excel, Outlook, and
- other related standard office equipment.
- Follow oral and written instructions and communicate effectively with others in both oral and
- written form.
- Serve as a trusted advisor and ambassador of Save Mart Center and Legends Global,
- representing the organization with professionalism, credibility, and integrity in every
- interaction.
- Organize and prioritize work to meet deadlines. Work effectively under pressure and/or
- stringent schedule and produce accurate results.
- Build and maintain long-term, consultative relationships with senior-level decision makers to
- secure high-value, multi-year sponsorship agreements.
- Maintain an effective working relationship with all stakeholders including clients, agencies
- and employees,
- Exceptional interpersonal skills with the ability to represent the company’s values and brand
- consistently in client and community settings.
- Work independently, exercising judgment and initiative.
- Remain flexible and adjust to situations as they occur.
- COMPENSATION RANGE
- Base salary of $68,640-85,000 plus commission plan. This position is bonus eligible.
- NOTE
- The essential responsibilities of this position are described under the headings above. They may
- be subject to change at any time due to reasonable accommodation or other reasons. Also, this
- document in no way states or implies that these are the only duties to be performed by the
- employee occupying this position.
- TO APPLY
- ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women,
- Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal
- Contractor.
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