Director of Demand Generation

Director of Demand Generation

Full-time, Salaried · Marketing & Sales

Reports to: VP of Marketing

Location: Remote

Saltbox makes the hardest parts of running a small online business simple. Our workspaces bring together flexible warehouse suites, offices, and hands-on logistics support, all designed to help eCommerce entrepreneurs scale with confidence. Our members run businesses across Fashion & Apparel, Health & Beauty, Electronics, Household Goods, and more. When you join Saltbox, you're not just joining a company, you're helping real small business owners in your own backyard succeed.

Saltbox grows on demand: the leads, tours, and pipeline that keep our buildings full, move members into logistics services, and make a new market launch land. This is a newly created seat at the center of that engine.

To start, this is a player-coach role. You'll design the systems and coach the team, and also run tactical work yourself while the team is small. Your job is to define and build demand generation for scale, the systems, the launch strategy, and the team bench it needs.

We're opening new markets and growing services revenue at the same time, and both depend on a demand engine that doesn't exist yet in a repeatable form. You get to build it, the strategy, the launch playbook, and the team.

What the job looks like

This role sits where three things meet: the demand that keeps stabilized buildings full, the strategy that makes a new market launch land, and the team and systems that make both repeatable rather than one-off. You're translating revenue goals into a pipeline plan, shaping how content and campaigns drive services adoption alongside occupancy, and building the bench underneath you so demand generation scales.

What you will own

Strategy and planning

Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn

Translate company revenue goals into a pipeline plan you can defend in front of leadership

Keep campaigns, content, and launches working as one strategy, not disconnected efforts

Market launches

Own the go-to-market campaign for every new market and building, from plan through results

Set and manage the launch budget across digital, traditional, and partnership spend

Build each launch plan with the local team so it fits real market conditions

Team and partner leadership

Manage and coach your direct reports as the team grows from a lean start

Hold the digital and content agencies to the same standard as the internal team

Run hands-on onboarding for each new hire and partner until they're fully ramped

Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence

Pipeline, analytics, and AI

Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly

Oversee paid and owned performance, optimizing for lead volume and cost per lead

Direct which recurring workflows (reporting, content drafting, campaign ops) get handed to AI agents

Partner with Revenue Ops to keep lead scoring, funnel stages, and reporting accurate

Step into the tactical work yourself where gaps exist while the team is small

How we measure success

Qualified leads and tours generated against targets for stabilized buildings

Marketing-sourced pipeline deals and dollars

Services revenue attach rate generated from member marketing program

Lead and tour volume for each new market launch

Campaign velocity, time from brief to launch, trending down quarter over quarter

Direct reports hitting their own KPI targets within 90 days of hire

Number of recurring team workflows successfully automated via agents, tracked quarterly

Who thrives here

You want to build something, not maintain something that already exists

You're comfortable owning a number and being accountable for it

You take ownership of outcomes, not just tasks

You're energized by ambiguity, this function is still being defined

You're scrappy enough to do the work on a small team, and disciplined enough to hand it off as it grows

What you bring

7+ years in demand generation or growth marketing, with at least 2 years managing people

You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you.

Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to

A market launch or cross-channel campaign you planned and ran, with metrics to back it up

Strong with campaign analytics across paid, organic, website, and email

Comfortable as a player-coach, hands-on yourself while the team is small

What we offer

Medical coverage, 100% covered for two Aetna plans, or a low premium for PPO

Dental and vision covered at 100%

401K plan options

Company-paid long-term and short-term disability and life insurance

Paid holidays, vacation time, sick time, and paid parental leave

Learning and professional development budget

How we work with AI

AI is part of how we work at Saltbox. Every role here is expected to use AI tools as part of daily work, not as a novelty, but as a real lever for doing the job better. We invest in protected time, training budget, and a peer community to support that growth, and we expect every team member to lean in.

Ready to apply

Saltbox is excited to offer a full-time salaried position with a base pay range of $140,000-$190,000, depending on your location. We understand that cost of living varies across our markets, and our compensation reflects that.

If you're looking for a chance to build a demand generation function from the ground up and lead the team behind it, we want to hear from you. Apply today and become part of the Saltbox team.

Learn more at www.saltbox.com