Director of E-Commerce

Director of E-Commerce

Type: Full-Time

Location: Remote

Work Timezone: U.S. / North America

Compensation: $3,000-$5,500/month USD

Our Client:

Our client is building the next generation functional cookie company reimagining cookies as snacks with real benefits. Their brand is built on the belief that flavor comes first and function should never feel like a compromise. They are launching with three functional SKUs across Focus, Fuel, and Sleep, and building a brand designed to scale into a modern food conglomerate spanning DTC and retail. We are weeks from launch and entering our most important execution phase. Our site is not just a store. It is the engine of our brand, community, and revenue.

The Role:

They are hiring a Director of E-Commerce to build and own the entire digital revenue engine of the brand. You will take us from zero to launch, from launch to $50k+ monthly revenue, and from early traction to a scalable DTC and omnichannel machine. You will own the website, the funnel, the growth strategy, and the performance outcomes. This is a builder role. You will architect the system and personally operate it.

What You Will Own:

Launch, revenue, and financial ownership

Lead all DTC workstreams to support our 4/7 launch

Own hitting at least $50k in DTC revenue in month one

Build systems to drive 10 to 20% month over month growth

Own DTC revenue forecasting, growth planning, and performance pacing

Own DTC budget management, channel spend, and return on investment

Partner with Ops and leadership to manage contribution margins and channel level

profitability

Site ownership and merchandising

Own Shopify end-to-end

Build conversion focused PDPs, bundles, and merchandising

Partner closely with brand and creative to bring launches to life

Continuously optimize site experience to improve conversion, AOV, and repeat purchase

Subscription, gifting, and retention

Build and optimize subscription from day one

Design gifting experiences, bundles, and seasonal programs

Own retention, repeat purchase, LTV, and cohort performance

Build loyalty, referral, and community driven commerce programs

Performance, affiliate, and growth marketing

Lead performance marketing strategy and execution

Own the full digital growth stack including paid social, search, affiliate, creators,

marketplaces, email, SMS, and emerging channels

Build and scale our affiliate and creator commerce engine

Launch and manage affiliate platforms, partnerships, and commission structures

Recruit, enable, and optimize creators and partners to drive performance based revenue

Manage agencies or freelancers as needed

Own CAC, ROAS, LTV, and payback

Rapidly test channels, creatives, offers, and landing experiences

Lifecycle, SEO, and search AI

Own email and SMS strategy

Build high performing flows and campaigns

Own SEO and organic growth from zero

Develop the SEO roadmap across site structure, content, PDPs, and technical foundations

Develop a search forward and AI search strategy to ensure the brand is discoverable

across emerging AI driven search platforms

Partner with content and brand teams to create high intent, high converting organic traffic

engines

New channels and marketplaces

Own TikTok Shop and Amazon from a digital commerce and growth standpoint

Build merchandising, traffic, and conversion strategies specific to each marketplace

Lead storefront experience, creative testing, and promotional strategy

Partner with Ops to scale inventory, fulfillment, and channel expansion

Own revenue, CAC, and contribution margin performance on each marketplace

Customer experience and service

Own the customer service experience across DTC and marketplaces

Select and manage customer service tools, partners, or platforms

Build support workflows, macros, and service standards

Use customer insights to inform site optimization, retention programs, and product

improvements

Analytics and optimization

Build dashboards and reporting across site, marketing, and retention

Own funnel performance, attribution, and forecasting

Translate data into action every week

Who You Are:

You have built a DTC business from zero

You have scaled revenue, not just maintained it

You understand performance marketing and the site experience deeply

You can wire flows, QA pages, and pull reports yourself

You are obsessed with conversion, retention, and customer experience

You know how to do more with less

You move quickly, test aggressively, and learn constantly

You thrive in early stage environments

Experience We’re Looking For:

7 to 12+ years in DTC or e-commerce leadership

Food and beverage experience required

Direct experience building subscription businesses

Experience scaling a Shopify based brand

TikTok Shop and or Amazon experience strongly preferred

Proven record of launching and scaling DTC revenue

Startup or high growth brand experience

Why This Role Matters

This person builds the revenue engine of the company. The way customers discover us, buy from us, and stay with us starts here. The right leader grows into Chief Digital Officer as the company scales.

Details:

Work Location: Remote

Work Timezone: U.S. (PST)

Compensation: $3,000-$5,500/month USD

Supportive leadership team and growth-oriented culture