Director of International Sales & Marketing

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!

AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company .

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Do you get excited about turning something people love locally into a sensation people can’t stop talking about across the world!? As our Director of International Sales & Marketing, you’ll be the fearless leader taking goodr from local legend to international phenomenon. You’ll navigate time zones, languages, and customs laws with the skill of someone who once smuggled a giant inflatable flamingo through airport security (don’t ask).

This role is equal parts strategy, relationship-building, and “Wait, which country am I on a call with right now?” You’ll lead our international expansion by keeping our brand consistent while also finding ways to let foreign flavors shine. So if you can juggle a dozen worldwide markets without breaking a sweat, we welcome you aboard!

RESPONSIBILITIES

Lead by example by consistently living into goodr’s values of Fun and Authenticity

Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision

Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable

Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department

Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves

Own your team’s budget and ensure its accuracy

Use imagination and wisdom to set team goals and communicate them clearly

Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

Spearhead the strategic direction for international sales and marketing to drive growth across direct-to-consumer channels and international distribution

Own and execute multi-market GTM launches across APAC, EMEA, and LATAM while ensuring HQ strategy aligns with local market needs factoring brand tone across languages and cultural contexts

Lead the development of international marketing playbooks and localization strategies for creative assets and brand messaging

Build and nurture strong relationships with regional teams, distributors, and partners, meeting regularly to assess performance, align on goals, and identify new opportunities

Collaborate with product and operations teams to ensure seamless localization across e-commerce and retail touchpoints

Direct international brand campaigns to ensure creative consistency while respecting regional nuances and cultural contexts

Manage international budgets, forecast growth, and oversee resource allocation to maximize ROI across markets

Set and track KPIs for sales, market share, brand awareness, profitability, and operational efficiency, using data-driven insights to continuously optimize strategies and improve performance across markets

Partner with and manage our international agency and external vendors, but fully owning internal leadership of international strategy, teams, and processes

Monitor international market trends, consumer behavior, and competitive activity to identify opportunities and threats

Ensure compliance with regional laws, regulations, and import/export requirements

Create the blueprint for building a high-performing international team, providing guidance and mentorship to any potential future direct reports

Travel as needed for meetings, market visits, and partner engagement

Apply a customer obsessed mindset to design brand touchpoints that solve needs customers didn't know they had until they can't live without them

Building systems that turn bold, creative ideas into consistent results and effortless motion

Support the execution of strategic initiatives to scale the brand to be one of the largest and most accessible eyewear brands in the world

This role is in the Retail Marketing department and will report directly to the Chief Marketing Officer.

Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

10+ years experience in Sales and Marketing

7+ years of direct international leadership experience (this means: you’ve led teams, owned processes, and launched integrated marketing strategies across multiple markets)

Track record of successful international market expansion within sporting goods or lifestyle brands

Demonstrated experience managing regional teams or distributors across APAC, EMEA, and LATAM, balancing HQ alignment with local autonomy

Deep understanding of international business operations, logistics, tariffs, and customs

Experience managing international P&Ls, budgets, forecasting, and SKU harmonization

Experience leading creative localization and brand tone adaptation across multiple languages and cultural contexts

Experience with a D2C (Direct to Consumer) brand model

Familiarity with international intellectual property and trademark laws

Bonus points if you speak multiple languages or have lived and/or worked abroad

Solid organizational skills including attention to detail and multitasking skills

Working knowledge of Asana is a BIG plus

Loves getting and giving feedback

Is into personal growth

Thinks Fun is doing great work (not just partying)

Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

A role at a company that is going to the moon

The opportunity to show up every day and have fun

The ability to learn and grow as a person

Paid vacation (we encourage you to take time off!)

Paycheck... obviously. Salary range: $145k - $175k, final offer will be made within this range based on experience

Medical, Dental, and Vision benefits

401(K) with company matching

Financial Wellness Counseling

Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member